Associate - Assistant Manager (Copywriter)

Job Description

Title: Associate - Assistant Manager (Copywriter)

Company Name: A reputed private commercial bank

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• At least 5 years

• Bachelor/Honors

• Bachelor’s or Master’s degree in Marketing, Mass Communication, English, Journalism, or a related field from a UGC-approved university is preferred, with no third division and a minimum CGPA of 2.50 out of 4.00.

• At least 5 years

• Strong command over both written and spoken English and Bangla.

• Excellent grammar, proofreading, and editing skills.

• Creative mindset with sharp attention to detail.

• Ability to handle multiple projects and meet tight deadlines in a dynamic environment.

• Familiarity with content marketing, SEO, and digital tools is preferred but not mandatory.

• Collaborative team player with effective communication skills.

The Copywriter will be responsible for developing engaging, persuasive, and brand-consistent content across multiple platforms, including digital, print, social media, websites, marketing campaigns, and internal communications. This role involves close collaboration with the Creative Manager, Marketing & Communications team, and Design unit to ensure all content effectively supports strategic business objectives while resonating with the target audience.

Core Responsibilities:

• Write clear, concise, and impactful copy for advertisements, social media posts, email campaigns, landing pages, brochures, video scripts, and internal communications.
• Collaborate with creative and design teams to develop integrated storytelling strategies and campaign narratives.
• Interpret marketing briefs and translate them into compelling content that aligns with the brand’s tone and objectives.
• Conduct research on industry trends, competitor activity, consumer behavior, and financial products to create relevant, credible content.
• Maintain and evolve the brand’s tone of voice across all communications to ensure consistency.
• Proofread and edit all content for grammar, clarity, and brand alignment.
• Participate in brainstorming sessions and contribute to creative campaign planning.
• Support the preparation of content for presentations, corporate announcements, and executive speeches.
• Coordinate with digital teams to incorporate SEO best practices where relevant.
• Stay current on digital marketing trends, content strategies, and developments in the financial services sector.