Job Description
Title: Assistant Manager, Brand
Company Name: Care Nutrition Ltd.
Vacancy: --
Age: 28 to 35 years
Location: Dhaka
Experience:
∎ At least 4 years
∎ The applicants should have experience in the following business area(s):Food (Packaged), Healthcare/Lifestyle product
Published: 6 Apr 2025
Education:
∎ Bachelor/Honors
∎ Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
Requirements:
Additional Requirements:
∎ Age 28 to 35 years
∎ 4+ years of experience in brand marketing, preferably in the FMCG industry.
∎ Strong understanding of consumer insights, product development, and retail marketing.
∎ Proven track record in developing and launching brands.
∎ Excellent analytical, strategic thinking, and project management skills.
∎ Strong interpersonal and communication skills to collaborate effectively across teams.
∎ Proficiency in MS Office and marketing analytics tools
∎ Strategic Thinking & Problem Solving
∎ Brand Marketing Expertise
∎ Consumer & Market Insight Analysis
∎ Strong Negotiation & Relationship Management Skills
∎ Creativity & Innovation in Marketing Execution
∎ Data-Driven Decision Making
∎ 4+ years of experience in brand marketing, preferably in the FMCG industry.
∎ Strong understanding of consumer insights, product development, and retail marketing.
∎ Proven track record in developing and launching brands.
∎ Excellent analytical, strategic thinking, and project management skills.
∎ Strong interpersonal and communication skills to collaborate effectively across teams.
∎ Proficiency in MS Office and marketing analytics tools
∎ Strategic Thinking & Problem Solving
∎ Brand Marketing Expertise
∎ Consumer & Market Insight Analysis
∎ Strong Negotiation & Relationship Management Skills
∎ Creativity & Innovation in Marketing Execution
∎ Data-Driven Decision Making
Responsibilities & Context:
∎ Lead the development and execution of brand strategies for the assigned product category, ensuring strong market positioning and consumer relevance.
∎ Oversee consumer insight analysis to guide product positioning, packaging design, and marketing strategies.
∎ Develop and execute initiatives to optimize category growth, market penetration, and brand visibility.
∎ Collaborate with sales and trade marketing teams to align brand strategies with retail and distribution channels for maximum impact.
∎ Work cross-functionally with R&D, supply chain, and finance teams to ensure seamless product execution.
∎ Track category performance, brand health, and competitor activity, refining strategies as needed.
∎ Develop new products and enhance existing ones to ensure differentiation, relevance, and consumer appeal.
∎ Work closely with packaging suppliers to design cost-effective yet premium packaging solutions that align with brand identity.
∎ Develop pricing strategies that balance market competitiveness and profitability.
∎ Ensure packaging and product innovations meet consumer needs, regulatory requirements, and sustainability goals.
∎ Sales & Market Performance Analysis
∎ Monitor category and brand sales performance, identifying opportunities for growth and risk mitigation.
∎ Conduct market analysis, competitor benchmarking, and sales data reviews to guide brand decisions.
∎ Analyze the effectiveness of marketing campaigns and trade activations, making data-driven adjustments.
∎ Work closely with the sales team to optimize channel strategies, pricing, and promotional activities.
∎ Develop and execute creative marketing campaigns to strengthen brand positioning and consumer engagement.
∎ Collaborate with internal teams and agencies to create compelling brand content and promotional materials.
∎ Plan and implement digital, in-store, and traditional activations to drive awareness and sales.
∎ Support the trade marketing and sales teams by providing marketing materials, promotional strategies, and insights to enhance execution.
∎ Ensure brand consistency across all marketing touchpoints and optimize campaign effectiveness.
∎ Assist in developing the Annual Marketing Plan & Budget, ensuring alignment with business goals.
∎ Manage brand marketing budgets, ensuring cost efficiency and maximum ROI.
∎ Support budget planning and forecasting for brand and category initiatives, optimizing financial resources for strategic growth.
∎ Consumer Insights & Market Research
∎ Conduct market research and consumer insights studies to guide brand positioning.
∎ Track consumer behavior, preferences, and emerging trends to refine brand strategies.
∎ Gather insights from retail partners, focus groups, and data analytics to optimize category performance.
∎ Oversee the brand’s digital presence across e-commerce platforms, social media, and owned websites.
∎ Ensure consistent brand messaging and engagement strategies across all online touchpoints.
∎ Collaborate with internal content developers, agencies, content creators & influencers to drive visibility, traffic, and conversions.
∎ Monitor online brand sentiment, consumer feedback, and digital performance metrics to optimize strategies.
∎ Develop data-driven media buying strategies to maximize reach, engagement, and efficiency in targeting the right audience.
∎ Why Join Us?
∎ At Care Nutrition Ltd., we are on a mission to provide children with the nutrition they need to grow and thrive. Our goal is to build a brand that parents can trust and children can enjoy, without ever compromising on quality. We believe that nourishing today’s children means shaping a healthier generation for the future. If you are passionate about making an impact through your work, if you want to contribute to something meaningful, and if you are driven by a mission that goes beyond just a job—join us. Be part of a team that is transforming nutrition and creating a lasting difference.
∎ Role Overview
∎ The Assistant Brand Manager will be responsible for managing and growing an assigned product category, leading the development and execution of brand strategies to drive market success. This role blends strategic thinking with creativity, overseeing end-to-end product development, including consumer insights, packaging, pricing, and positioning, while ensuring alignment with business objectives.
∎ Key Responsibilities
∎ Category & Brand Management
∎ Lead the development and execution of brand strategies for the assigned product category, ensuring strong market positioning and consumer relevance.
∎ Oversee consumer insight analysis to guide product positioning, packaging design, and marketing strategies.
∎ Develop and execute initiatives to optimize category growth, market penetration, and brand visibility.
∎ Collaborate with sales and trade marketing teams to align brand strategies with retail and distribution channels for maximum impact.
∎ Work cross-functionally with R&D, supply chain, and finance teams to ensure seamless product execution.
∎ Track category performance, brand health, and competitor activity, refining strategies as needed.
∎ Product Development & Innovation
∎ Develop new products and enhance existing ones to ensure differentiation, relevance, and consumer appeal.
∎ Work closely with packaging suppliers to design cost-effective yet premium packaging solutions that align with brand identity.
∎ Develop pricing strategies that balance market competitiveness and profitability.
∎ Ensure packaging and product innovations meet consumer needs, regulatory requirements, and sustainability goals.
∎ Sales & Market Performance Analysis
∎ Monitor category and brand sales performance, identifying opportunities for growth and risk mitigation.
∎ Conduct market analysis, competitor benchmarking, and sales data reviews to guide brand decisions.
∎ Analyze the effectiveness of marketing campaigns and trade activations, making data-driven adjustments.
∎ Work closely with the sales team to optimize channel strategies, pricing, and promotional activities.
∎ Marketing & Campaign Execution
∎ Develop and execute creative marketing campaigns to strengthen brand positioning and consumer engagement.
∎ Collaborate with internal teams and agencies to create compelling brand content and promotional materials.
∎ Plan and implement digital, in-store, and traditional activations to drive awareness and sales.
∎ Support the trade marketing and sales teams by providing marketing materials, promotional strategies, and insights to enhance execution.
∎ Ensure brand consistency across all marketing touchpoints and optimize campaign effectiveness.
∎ Budget Planning & Forecasting
∎ Assist in developing the Annual Marketing Plan & Budget, ensuring alignment with business goals.
∎ Manage brand marketing budgets, ensuring cost efficiency and maximum ROI.
∎ Support budget planning and forecasting for brand and category initiatives, optimizing financial resources for strategic growth.
∎ Consumer Insights & Market Research
∎ Conduct market research and consumer insights studies to guide brand positioning.
∎ Track consumer behavior, preferences, and emerging trends to refine brand strategies.
∎ Gather insights from retail partners, focus groups, and data analytics to optimize category performance.
∎ Online Presence
∎ Oversee the brand’s digital presence across e-commerce platforms, social media, and owned websites.
∎ Ensure consistent brand messaging and engagement strategies across all online touchpoints.
∎ Collaborate with internal content developers, agencies, content creators & influencers to drive visibility, traffic, and conversions.
∎ Monitor online brand sentiment, consumer feedback, and digital performance metrics to optimize strategies.
∎ Develop data-driven media buying strategies to maximize reach, engagement, and efficiency in targeting the right audience.
Skills & Expertise:
Compensation & Other Benefits:
∎ Salary Range: We will offer an attractive salary for highly deserving candidates.
∎ Other Benefits: Entitled as per the company policy
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Care Nutrition Ltd.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 6 May 2025
Category: Marketing/Sales
