Activation Manager

Job Description

Title: Activation Manager

Company Name: Omni StrateG

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Tk. 60000 - 70000 (Monthly)

Experience:

• 7 to 10 years
• The applicants should have experience in the following business area(s): Event Management, Consulting Firms

• Bachelor of Commerce (BCom) in Marketing
• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA)

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).

• 7 to 10 years
• The applicants should have experience in the following business area(s): Event Management, Consulting Firms

• 7-10 years of experience in activation, brand promotions, or operations management.

• Excellent communication, negotiation, and interpersonal skills.

• Proficiency in MS Office and project management tools.

• Flexibility to travel as per campaign needs.

Preferred Attributes:

• Experience in FMCG, retail, or experiential marketing industries.

• Familiarity with rural and urban market activation dynamics.

• High energy and ability to work in a fast-paced environment.

Job Summary:

We are looking for a dynamic and detail-oriented Activation Manager to lead the execution and delivery of brand activations, consumer engagement campaigns, and on-ground marketing initiatives. Experience in running national activation with promoters in multiple locations across the country, training the promoters, budgeting and monitoring is critical.

Responsibilities:

• Campaign Execution: Manage end-to-end planning and execution of activation campaigns across regions – including ATL/BTL events, wet market activation, and in-store activations.

• Vendor Management: Liaise with suppliers, and vendors to ensure timely and quality delivery of materials and services.

• Team Coordination: Lead and coordinate with field activation teams to ensure effective deployment and execution of campaigns.

• Budget Management: Monitor activation budgets, track expenses, and ensure cost-effective delivery within allocated budgets.

• Process Optimization: Streamline operations for maximum efficiency in activation deployment and reporting.

• Performance Tracking: Analyze performance data, and share insights with senior leadership for continuous improvement.

• Compliance: Ensure all activations comply with brand guidelines and local regulatory requirements.