Job Description

Title: Sr. Executive/Executive – Marketing (Trade)

Company Name: A Reputed FMCG Company

Vacancy: --

Age: 26 to 32 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG)

Published: 29 Jan 2024

Education:
∎ Master of Business Administration (MBA) in Marketing

Requirements:

Additional Requirements:
∎ Age 26 to 32 years
∎ Proven experience in trade marketing or related roles within the consumer goods industry. Strong analytical and strategic thinking skills· Excellent communication, interpersonal and presentation skills· Ability to thrive in a fast-paced and dynamic work environment· Proficiency in Microsoft Office and marketing software/tools· Knowledge of trade channels, retail marketing, and promotional strategies
∎ Proven experience in trade marketing or related roles within the consumer goods industry.
∎ Strong analytical and strategic thinking skills·
∎ Excellent communication, interpersonal and presentation skills·
∎ Ability to thrive in a fast-paced and dynamic work environment·
∎ Proficiency in Microsoft Office and marketing software/tools·
∎ Knowledge of trade channels, retail marketing, and promotional strategies
∎ Proven experience in trade marketing or related roles within the consumer goods industry.
∎ Strong analytical and strategic thinking skills·
∎ Excellent communication, interpersonal and presentation skills·
∎ Ability to thrive in a fast-paced and dynamic work environment·
∎ Proficiency in Microsoft Office and marketing software/tools·
∎ Knowledge of trade channels, retail marketing, and promotional strategies

Responsibilities & Context:
∎ Development of comprehensive trade marketing strategies aligned with organizational goals and market trends.
∎ Analyze market trends, competitor activities, and consumer insights to identify opportunities for growth within the trade channel.Campaign
∎ Develop and implement innovative trade marketing campaigns that resonate with target audiences and drive sales.
∎ Coordinate with sales teams to ensure seamless execution of marketing initiatives at the retail level.
∎ Monitor and evaluate the performance of trade marketing campaigns, providing insights for continuous improvement.
∎ Work closely with the sales teams and retailers to understand market needs and develop tailored marketing solutions.
∎ Provide support in the creation of sales collateral, promotional materials, and product training programs for the trade channel.
∎ Effectively manage the trade marketing budget, ensuring optimal allocation of resources to achieve maximum impact.
∎ Monitor expenses and provide regular reports on budget utilization and ROI.
∎ Foster strong communication and collaboration with product development, brand management, and other relevant departments to ensure alignment of trade marketing initiatives with overall brand strategy.
∎ Utilize data analytics tools to gather insights into market trends, sales performance, and campaign effectiveness.
∎ Prepare regular reports and presentations for key stakeholders, highlighting key findings and recommendations.
∎ We are seeking a dynamic and strategic Sr. Executive/Executive – Marketing (Trade) focus on trade marketing to join our growing team. The role will work closely with the Marketing Head to develop the Trade Marketing Strategy to achieve defined business objectives across all product categories. Key responsibilities will involve shaping and implementing marketing strategies that enhance sales and elevate brand visibility within the trade channel. This position requires a creative and analytical mindset, with a focus on understanding market trends, consumer behavior, and competitor activities to develop effective trade marketing plans.
∎ RESPONSIBILITIES:
∎ Strategy Development:·
∎ Development of comprehensive trade marketing strategies aligned with organizational goals and market trends.
∎ Analyze market trends, competitor activities, and consumer insights to identify opportunities for growth within the trade channel.Campaign
∎ Planning and Execution:
∎ Develop and implement innovative trade marketing campaigns that resonate with target audiences and drive sales.
∎ Coordinate with sales teams to ensure seamless execution of marketing initiatives at the retail level.
∎ Monitor and evaluate the performance of trade marketing campaigns, providing insights for continuous improvement.
∎ Collaboration with Trade Channel:
∎ Work closely with the sales teams and retailers to understand market needs and develop tailored marketing solutions.
∎ Provide support in the creation of sales collateral, promotional materials, and product training programs for the trade channel.
∎ Budget Management:
∎ Effectively manage the trade marketing budget, ensuring optimal allocation of resources to achieve maximum impact.
∎ Monitor expenses and provide regular reports on budget utilization and ROI.
∎ Cross-Functional Communication:
∎ Foster strong communication and collaboration with product development, brand management, and other relevant departments to ensure alignment of trade marketing initiatives with overall brand strategy.
∎ Data Analysis and Reporting:
∎ Utilize data analytics tools to gather insights into market trends, sales performance, and campaign effectiveness.
∎ Prepare regular reports and presentations for key stakeholders, highlighting key findings and recommendations.

Required Skills & Expertise:

Compensation & Other Benefits:
∎ Weekly 2 holidays, Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other Benefit as per Company Policy

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Company Information:
∎ A Reputed FMCG Company

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 28 Feb 2024

Category: Marketing/Sales

Source: bdjobs.com

More jobs of A Reputed FMCG Company

Executive - Accounts

AGM, HR & Admin

Regional Sales In charge- Rangpur

Sr. Manager/Manager, Costing & Reporting

Similar Jobs

Sr. Manager/ Asst. General Manager

Executive - Product & Campaign

টেলি মার্কেটিং অফিসার

Head of Business (Manager)- NT-Blue Ray Fan & Extension Socket Division

Territory Sales Manager - Renewable Energy (Solar)

ফিল্ড সেলস অ্যাসোসিয়েট

Senior Digital Marketing Executive

Reservation & Sales Executive

Deputy Manager / Manager - Land Acquisition

Asst. Manager/ Manager

GM- Sales & Distribution

Assistant Engineer/Senior Engineer -Sales & Marketing

Senior Executive/assistant manager- Customer Relation

Zone in Charge (Sales & Marketing) - United Feeds Limited

Business Expansion Officer - Distribution Network

Manager/ Sr. Manager - Sales & Marketing, Cement

ব্র্যান্ড প্রচারক

Route Incharge- Sales & Marketing, Cement

Marketing / Sales Executive (Online )

District In-Charge-Sales & Marketing, Cement

Area Sales Manager (Mosquito Coil & Toiletries Items)

Sales Officer - Plaza (Electronics Products)

Senior Executive- Brand

Executive/Sr. Executive - Sales & Marketing

Asst. Manager (Sales) & Sr. Executive (Sales)

Head of Region (Sr. Sales Manager Level), Pharma

Area Manager

Executive (Sales & Marketing)

Officer-Sales & Marketing

Distribution Support Officer

Senior Executive

Distribution Manager (Telecom Distribution)

Medical Information Officer (MIO), Sales & Marketing

Marketing Executive (Male)

Sr. Executive/ Executive- Digital Marketing

Marketing Officer

ট্রেড মার্কেটিং সুপারভাইজার (TMS)

Marketing Officer (Water Pump)

Sales Officer (Animal Health Division)

Digital Marketing Manager

Sr. Executive/Executive – Marketing (Trade)