Sr. Executive/Executive – Marketing (Trade)
Job Description
Title: Sr. Executive/Executive – Marketing (Trade)
Company Name: A Reputed FMCG Company
Vacancy: --
Age: 26 to 32 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ At least 2 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG)
Published: 29 Jan 2024
Education:
∎ Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 26 to 32 years
∎ Proven experience in trade marketing or related roles within the consumer goods industry. Strong analytical and strategic thinking skills· Excellent communication, interpersonal and presentation skills· Ability to thrive in a fast-paced and dynamic work environment· Proficiency in Microsoft Office and marketing software/tools· Knowledge of trade channels, retail marketing, and promotional strategies
∎ Proven experience in trade marketing or related roles within the consumer goods industry.
∎ Strong analytical and strategic thinking skills·
∎ Excellent communication, interpersonal and presentation skills·
∎ Ability to thrive in a fast-paced and dynamic work environment·
∎ Proficiency in Microsoft Office and marketing software/tools·
∎ Knowledge of trade channels, retail marketing, and promotional strategies
∎ Proven experience in trade marketing or related roles within the consumer goods industry.
∎ Strong analytical and strategic thinking skills·
∎ Excellent communication, interpersonal and presentation skills·
∎ Ability to thrive in a fast-paced and dynamic work environment·
∎ Proficiency in Microsoft Office and marketing software/tools·
∎ Knowledge of trade channels, retail marketing, and promotional strategies
Responsibilities & Context:
∎ Development of comprehensive trade marketing strategies aligned with organizational goals and market trends.
∎ Analyze market trends, competitor activities, and consumer insights to identify opportunities for growth within the trade channel.Campaign
∎ Develop and implement innovative trade marketing campaigns that resonate with target audiences and drive sales.
∎ Coordinate with sales teams to ensure seamless execution of marketing initiatives at the retail level.
∎ Monitor and evaluate the performance of trade marketing campaigns, providing insights for continuous improvement.
∎ Work closely with the sales teams and retailers to understand market needs and develop tailored marketing solutions.
∎ Provide support in the creation of sales collateral, promotional materials, and product training programs for the trade channel.
∎ Effectively manage the trade marketing budget, ensuring optimal allocation of resources to achieve maximum impact.
∎ Monitor expenses and provide regular reports on budget utilization and ROI.
∎ Foster strong communication and collaboration with product development, brand management, and other relevant departments to ensure alignment of trade marketing initiatives with overall brand strategy.
∎ Utilize data analytics tools to gather insights into market trends, sales performance, and campaign effectiveness.
∎ Prepare regular reports and presentations for key stakeholders, highlighting key findings and recommendations.
∎ We are seeking a dynamic and strategic Sr. Executive/Executive – Marketing (Trade) focus on trade marketing to join our growing team. The role will work closely with the Marketing Head to develop the Trade Marketing Strategy to achieve defined business objectives across all product categories. Key responsibilities will involve shaping and implementing marketing strategies that enhance sales and elevate brand visibility within the trade channel. This position requires a creative and analytical mindset, with a focus on understanding market trends, consumer behavior, and competitor activities to develop effective trade marketing plans.
∎ RESPONSIBILITIES:
∎ Strategy Development:·
∎ Development of comprehensive trade marketing strategies aligned with organizational goals and market trends.
∎ Analyze market trends, competitor activities, and consumer insights to identify opportunities for growth within the trade channel.Campaign
∎ Planning and Execution:
∎ Develop and implement innovative trade marketing campaigns that resonate with target audiences and drive sales.
∎ Coordinate with sales teams to ensure seamless execution of marketing initiatives at the retail level.
∎ Monitor and evaluate the performance of trade marketing campaigns, providing insights for continuous improvement.
∎ Collaboration with Trade Channel:
∎ Work closely with the sales teams and retailers to understand market needs and develop tailored marketing solutions.
∎ Provide support in the creation of sales collateral, promotional materials, and product training programs for the trade channel.
∎ Budget Management:
∎ Effectively manage the trade marketing budget, ensuring optimal allocation of resources to achieve maximum impact.
∎ Monitor expenses and provide regular reports on budget utilization and ROI.
∎ Cross-Functional Communication:
∎ Foster strong communication and collaboration with product development, brand management, and other relevant departments to ensure alignment of trade marketing initiatives with overall brand strategy.
∎ Data Analysis and Reporting:
∎ Utilize data analytics tools to gather insights into market trends, sales performance, and campaign effectiveness.
∎ Prepare regular reports and presentations for key stakeholders, highlighting key findings and recommendations.
Required Skills & Expertise:
Compensation & Other Benefits:
∎ Weekly 2 holidays, Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Other Benefit as per Company Policy
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ A Reputed FMCG Company
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 28 Feb 2024
Category: Marketing/Sales
Deadline Expired on 28th Feb 2024
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