Social Media Analyst

Job Description

Title: Social Media Analyst

Company Name: Friendship

Vacancy: 01

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's Degree in Marketing, Communication, Business or other related field.

Experience Requirements:
∎ 2 to 3 year(s)

Job Context:
∎ The Social Media Analyst will monitor our social media initiatives and implement successful marketing practices. The Social Media Analyst should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. Ultimately, the Social Media Analyst should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.
∎ Descriptive Analytics: Analysing Data (Instagram likes, engagement, Google/Facebook Analytics, Metrics, Audience Numbers etc)
∎ Predictive Analytics: Studying Trends & Patterns: to benchmark NGO competition and relative metric vs Friendship numbers (Digital Dashboard: understand what is happening)
∎ Prescriptive Analytics: Using Data to make decisions: deconstructing data to extract relevant insights specific to Friendship and propose how to use or action the learnings through a Social Media Plan

Job Responsibilities:
∎ Analyze user engagement (e.g. click-through and bounce rates)
∎ Report on web traffic from all social media
∎ Build and support SEO strategies, including optimizing keywords in content marketing projects
∎ Identify habits of our online customers and suggest ways to reach a broader audience
∎ Maintain a cohesive strategy across all platforms to increase our brand awareness
∎ Coordinate with the Content Manager and the Visual Manager to design advertising campaigns
∎ Ensure timely responses to customers and followers' queries and comments
∎ Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
∎ Research how emerging social networks and features can benefit our company
∎ Update our social media company policy, when necessary

Additional Requirements:
∎ Age at most 30 years
∎ 2-3 years' experience working in Digital or Social Media Marketing
∎ Experience working with all popular social networks (Facebook, Twitter, Instagram, LinkedIn etc.)
∎ In-depth understanding of SEO, keyword research and Google Analytics
∎ Experience with social media management tools, like Hootsuite
∎ Familiarity with online content (experience with WordPress and content management systems is preferred)
∎ The ability to spot trends and patterns in social media data and then dig deeper to find the root(s) of the trend
∎ Excellent written & oral English language skills
∎ Ability to work independently and as part of a team
∎ Strong attention to detail

Application Deadline: October 29, 2019

Company Information:
∎ Friendship

Category: NGO/Development