Senior Executive, Brand & Communication

Job Description

Title: Senior Executive, Brand & Communication

Company Name: Meena Sweets and Confectioneries Limited

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's degree in marketing or related field, MBA Preferred

Experience Requirements:
∎ 3 to 4 year(s)

Job Context:
∎ Meena Sweets & Confectioneries Limited is an affiliated concern of Gemcon Group and one of the prominent company in the sweets industry. Meena Sweets started it`s journey on 2003 with a wide and diverse range of sweets and slowly stepping into bakery. It is a brand to be trusted as we believe in long term relationship through complete satisfaction with our customers.
∎ We are looking for a pro-active, innovative and result oriented team member who will add value to Meena Sweets business benefits and continuous growth. If you think you have solid track record of delivering projects in due time and taking challenges, apply now in the link below.

Job Responsibilities:
∎ Present marketing and branding ideas?to the management team.
∎ Present and execute creative ideas for marketing activities.
∎ Assist to construct brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
∎ Prepare design for outlet layout, packaging, brochure and Facebook posts on regular day to day basis.
∎ Creating and managing promotional collateral to establish and maintain product branding.
∎ Produce advertisements, promotional materials and mail campaigns.
∎ Planning and execution of all communications and media actions on all channels, including online and social media.
∎ Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
∎ Analyse competitor performance and market trends to provide recommendations for brand development.
∎ Assist with product development.
∎ Assist in measuring and reporting on campaign performance and assessing KPIs and ROI.
∎ Coordinate sales, product development and other teams.
∎ Manage cross-functional teams to execute projects within assigned timelines and budgets.
∎ Assist in allocating resources and?work with others?to ensure specified budgets are observed.
∎ Monitor and control expenses within allotted budget.

Additional Requirements:
∎ Required Skills/Expertise:
∎ Creative person with hand on experience with Adobe photoshop & illustrator and other designing tools.
∎ Brand awareness - a clear understanding of brands and the marketing mix
∎ Determination and perseverance
∎ Key initiative planning and execution
∎ Consumer communication strategy, planning and execution
∎ Cross-functional project leadership
∎ Creative development
∎ Tech Savvy
∎ Experience Requirements:
∎ 3 to 4 years of proven experience in brand management, brand marketing, or marketing management.
∎ General brand management experience across multiple markets.
∎ Project management experience, with a solid understanding of project management principles and techniques
∎ Strong proficiency in Adobe Photoshop, Adobe Illustrator, Microsoft Office (PowerPoint, Excel, Word)
∎ Proven ability to work cross-functionally.

Salary: Negotiable

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 6 Nov 2021

Company Information:
∎ 7 Oct 2021
∎ Meena Sweets and Confectioneries Limited

Category: Marketing/Sales