Head of Marketing & Communication Strategy

Job Description

Title: Head of Marketing & Communication Strategy

Company Name: Zubion Development Solutions Limited ( ZDSL)

Vacancy: 1

Age: 35 to 45 years

Job Location: Dhaka (Uttara Sector 15)

Salary: Negotiable

Experience:

• 10 to 15 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Developer

• Master’s degree in Marketing, Business Administration, Communications, or related field.

• Professional certifications in Digital Marketing or Brand Strategy preferred.

• 10 to 15 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Developer

• Age 35 to 45 years

• Minimum 5 years in a senior strategic leadership role.

• Experience in real estate or related industry in Bangladesh highly preferred.       

• Strong strategic planning and analytical ability.  

• Proven expertise in niche identification and market differentiation.

• Deep understanding of Bangladesh real estate market dynamics.        

• Expertise in digital performance marketing and analytics.     

• Excellent leadership, negotiation, and stakeholder management skills.       

• Strong communication and presentation abilities (Bangla & English).       

• Crisis management capability.

The Head of Marketing & Communication Strategy will serve as the strategic growth architect of the company. This role is responsible not only for marketing execution, but for defining market positioning, identifying high-value niche segments, building differentiated brand equity, and transforming marketing into a long-term competitive advantage. The role requires visionary leadership, strong business acumen, deep understanding of Bangladesh’s real estate landscape, and the ability to create sustainable demand beyond price-based competition.

1. Strategic Leadership & Niche Development Focus

• Develop and execute a 3–5 year marketing roadmap aligned with company vision and expansion goals.

• Identify underserved and high-potential market niches.

• Define Ideal Customer Personas (ICP) for each project.

• Design differentiated positioning strategies to avoid price-based competition.

• Lead annual marketing planning, budgeting, and performance tracking.

• Act as strategic advisor to CEO on market trends and brand positioning.

2. Brand Architecture & Positioning

• Build and maintain a unified corporate brand identity across all projects.

• Develop clear brand hierarchy and positioning frameworks.

• Ensure consistency across advertising, promotional materials, and digital assets.

• Create emotional storytelling frameworks for projects.

3. Integrated Marketing & Sales Alignment

• Design and implement integrated campaigns (ATL, BTL, TTL).

• Develop demand creation strategies before project launch.

• Collaborate with Sales to improve lead quality and conversion rates.

• Monitor campaign ROI and optimize marketing spend.

4. Digital Transformation & Lead Funnel Optimization

• Lead digital marketing strategy including SEO, SEM, social media, and performance marketing.

• Build structured online lead generation funnels.

• Utilize CRM and marketing automation tools.

• Analyze digital data for targeting and cost efficiency.

5. Corporate Communications & Reputation Management

• Develop internal and external communication strategies.

• Maintain strong media and stakeholder relationships.

• Lead crisis communication and reputation management.

• Oversee press releases and public statements.

6. Market Research & Competitive Intelligence

• Conduct market research on demand, pricing, and competitors.

• Develop quarterly competitor mapping reports.

• Provide strategic insights to senior management.

7. Team Leadership & Development

• Lead and mentor the marketing and communications team.

• Manage agencies, vendors, and external partners.

• Build a performance-driven and innovation-focused culture.

• Mobile Bill

• Lunch Fully Subsidize

• Yearly Increment

• Two Festival Bonus

• Ramadan Bonus

• Performance Bonus two times in a Year

• Gratuity

• Welfare Fund

• T/A