Job Description
Title: Search Engine Optimization (SEO) Executive
Company Name: Biswas Tours & Travels
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor degree in any discipline
Experience Requirements:
∎ 5 to 10 year(s)
∎ The applicants should have experience in the following area(s):
Basic knowledge of keyword research and Google Trends., Keyword Analysis, Off Page SEO, On page SEO, Search Engine Optimization (SEO)
Job Context:
∎ Biswas Tours & Travels is a startup travel agency partnered with Metalink International (Dubai).
∎ Our main services are Air ticketing & Hotel booking, Tourist/Business visa processing, investor/immigration visa processing, UAE Business consultancy, International medical visa processing.
∎ Biswas Tours & Travels is looking for eligible and deserving candidates for the position of Search Engine Optimisation Executive
Job Responsibilities:
∎ Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
∎ Work carefully to improve our website's rankings on search engine results pages.
∎ Track, report, and analyze website analytics and PPC initiatives and campaigns.
∎ Implement effective SEO strategies to increase organic traffic and enhance the website's visibility.
∎ Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
∎ Conduct in-depth keyword research and analysis to target relevant search terms and optimize content.
∎ Research and implement search engine optimization recommendations.
∎ Collaborate with content creators and web developers to enhance the website's SEO efforts.
∎ Research and analyze competitor advertising links.
∎ Optimize website content and structure to improve search engine visibility and user experience.
∎ Monitor and analyse website performance using SEO tools to identify areas for improvement.
∎ Stay up-to-date with search engine algorithm updates and industry trends to adapt our SEO strategies accordingly.
∎ The SEO Specialist must be proactive and stay updated with the latest SEO trends and practices to drive continuous improvements in website visibility and performance.
∎ Work with editorial and marketing teams to drive SEO in content creation and content programming
∎ Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Additional Requirements:
∎ Age 27 to 40 years
∎ Both males and females are allowed to apply
∎ Proven SEO experience
∎ Proven SEM experience managing PPC campaigns across Google and Bing.
∎ Solid understanding of performance marketing, conversion, and online customer acquisition.
∎ In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints.
∎ Knowledge of ranking factors and search engine algorithms.
∎ Up-to-date with the latest trends and best practices in SEO and SEM.
∎ Experience with A/B and multivariate experiments.
∎ Excellent communication and collaboration skills are essential for working with content creators and web developers.
∎ A creative and analytical mindset to identify opportunities for enhancing SEO efforts.
∎ Ability to handle pressure and manage multiple tasks in a fast-paced environment.
∎ Willingness to adapt to changing SEO algorithms and industry dynamics.
∎ A passion for search engine optimization and a commitment to achieving outstanding results.
∎ Person with disability are encouraged to apply
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Tour allowance, Performance bonus, Profit share
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Half Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 31 Dec 2023
Company Information:
∎ 1 Dec 2023
∎ Biswas Tours & Travels
Category: IT/Telecommunication
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