PR & Communications Manager
Job Description
Title: PR & Communications Manager
Company Name: Guardian Life Insurance Limited
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BBA/MBA major in Marketing/Accounting/Finance & Banking/Banking & Insurance/Management or related field
Experience Requirements:
∎ At least 6 year(s)
Job Responsibilities:
∎ Develop content, story pitches, press releases and reach out to local media to drive relevant press coverage for GLIL
∎ Ensure that GLIL becomes and remains a “loved brand” through constant and efficient PR buzz by utilizing relevant network
∎ Develop, maintain and manage strategic partner campaigns/partner plans, including reporting/analytics and regular reviews with active partners
∎ Liaise with key internal stakeholders across functions to develop materials and content required to maintain a successful partner relationship
∎ Take a data driven approach to plan, analyze and optimize rider and driver activation, engagement and reactivation campaigns.
∎ Develop and execute online marketing campaigns for “EasyLife” in close collaboration with other Marketing teams, the Communication team, and in relation with Sales teams, according to the customer segments and business priorities
∎ Provide market feedback to Marketing Head / Product Managers / Business Heads regarding activities undertaken (e.g. feedback / reaction on campaigns and promotional activities; opportunities for improvement, customer r queries).
∎ Research and develop Campaign strategy including; target audience, budgets, plan KPIs and targeted media channels
∎ Brief external providers (e.g. agencies) involved in Campaigns, as required
∎ Develop analytical frameworks and metrics to measure ongoing business performance, understand key drivers, doing extensive market research and improve campaign effectiveness.
∎ Provide inputs to the Marketing Head for preparation of marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits).
∎ Conduct potential mapping for the pipeline product (for example, development, testing, launch, growth, maturity).
∎ Help develop our expertise in leveraging multi-channel communications across social media, email and newsletter marketing, etc.
∎ Provide detailed planning and execution support for roll out of planned marketing initiatives to the Field sales team (for example, promotional tools, providing technical know-how, coordinating logistics for promotion programs).
∎ Manage the production of off-line and online recurring and on-demand marketing content (sales support tools, product sheets, brochures, website, etc.) while respecting the best practices in terms of rationalization, making sure to segment according to the types of customers and distribution channels
∎ Coordinate with the HO Marketing / External agencies (for example, co-marketing agencies, event management companies, ad agencies) for organizing promotion campaigns and other field marketing initiatives (For example, receiving brand material, proof-reading of leaflets and approvals, distribution to the field sales).
Additional Requirements:
∎ Both males and females are allowed to apply
∎ 6+ years of experience in service marketing field i.e telecom, MFS, bank, insurance, NBFI.
∎ Thorough understanding of marketing principles and practices, both theoretical and practical
∎ Proven experience in marketing activities
∎ Strong level of copywriting and general writing skill (English & Bangla)
∎ Intermediate level quantitative orientation (must love spreadsheets)
∎ Have a proven track record of delivering business results
∎ Highly organized and autonomous, but also collaborative and able to work cross-functionally
∎ Comfortable and energized operating in a fast-paced environment and passionate about product
Salary: Negotiable
Compensation & Other Benefits:
∎ Medical allowance, Performance bonus, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 30 Jun 2022
Company Information:
∎ 19 Jun 2022
∎ Guardian Life Insurance Limited
∎ Address : Head Office: Police Plaza Concord (13th Floor), Tower - 02, Plot # 02,
Road # 144, Gulshan Avenue, Dhaka-1212
∎ Web : www.guardianlife.com.bd
∎ Business : Guardian Life Insurance Limited is the fastest growing life insurance company in the country. Its main sponsors are Apex, BRAC, and Square and other reputed local and foreign investors. Guardian Life Insurance Limited is committed to the same high values, standards and culture as espoused by our sponsors. Guardian Life Insurance Limited has a vision to bring about a positive change & trust in the life insurance business, through product and process improvement, operational efficiency, excellent service and customer focus. It was established in January 2014 and has already managed to achieve an admirable position in the Insurance Industry and aims to achieve much higher standards in the coming years. Insurance is one way of being prepared for the worst; it offers the surety that the economic part of the pain will be taken care of, Guardian Life Insurance makes every effort required to deliver the best to its customers by providing them with world class insurance and outstanding customer service. They have begun their journey with the motive of offering their customers a healthier, secure and more hopeful future.
Guardian Life Insurance assures a highly skilled and well-informed workforce united with a blend of the latest technology in order to go the extra mile for their valued customers. Innovation, proper risk management and prudent investment mechanisms are our tools in ensuring maximum financial benefits for our customers.
The paid up capital of the company is BDT 33.67 Crores and authorized capital is set at 200 Crores, Guardian Life Insurance is determined to build confidence in the hearts of our sponsors through great administration.
Guardian Life Insurance Limited is seeking highly motivated and talented individuals who have integrity, the relevant experience and a positive attitude to help us bring about the desired change in the Life Insurance industry.
Category: Bank/Non-Bank Fin. Institution
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