Creative Strategist-Marketing & Communications

Job Description

Title: Creative Strategist-Marketing & Communications

Company Name: Guardian Life Insurance Limited

Vacancy: --

Age: At least 30 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

Published: 2026-06-08

Application Deadline: 2026-06-18

Education:

Requirements:

Skills Required:

Additional Requirements:

• Age At least 30 years

Requirements:

Minimum Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

Minimum 05 years of experience in an advertising agency, digital marketing, or creative industry.

Strong understanding of consumer psychology and audience behavior.

Ability to connect data insights with creative concepts

Basic knowledge of campaign planning, storytelling, and content strategy.

Strong communication and presentation skills.

Core Skill:

Consumer-centric thinking and insight generation.

Creative storytelling and campaign ideation.

Platform-specific content strategy.

Analytical mindset with a creative lens.

Strong aesthetic sense and attention to detail

Preferred Qualifications:

Hands-on experience in digital or integrated campaigns.

Familiarity with performance metrics and campaign analytics.

Basic design knowledge and ability to work with Adobe tools.

Exposure to social media content planning and brand communication.

Scope

We are seeking a driven and imaginative Creative Strategist to bridge the gap between campaign objectives and impactful storytelling. This is an aspirational role for emerging campaign managers who want to go beyond execution and deeply explore how communication varies across platforms, audiences, and creative formats.

Key Responsibilities

Develop creative strategies and communication routes aligned with campaign objectives and brand positioning.

Translate business and marketing goals into compelling campaign ideas and storytelling frameworks.

Analyze audience insights, behavioral patterns, and performance data to inform creative direction.

Define platform-specific content approaches (ATL Media, Digital Platforms, Outdoor Branding, etc.).

Collaborate with Agency partners (copywriters, designers, and media teams) to ensure cohesive and effective campaign execution.

Contribute to ideation sessions with fresh, insight-driven creative angles.

Evaluate campaign performance and refine creative strategies based on learnings.

Support integrated campaigns across digital and offline media.

What We’re Looking For

A curious thinker who questions “why” before “what.”

Someone who aspires to move from execution to strategic thinking

A proactive team player with a passion for ideas and storytelling

Strong interest in understanding how different media interfaces shape communication