Job Description
Title: Officer/Sr. Officer - Brand and Communication
Company Name: GPH Ispat Limited
Vacancy: --
Age: Na
Job Location: Dhaka
Salary: Negotiable
Experience:
- 1 to 3 years
- The applicants should have experience in the following business area(s): Tiles/Ceramic, Paint, Cement, Steel
Published: 2025-01-14
Application Deadline: 2025-01-20
Education: - Bachelor of Business Administration (BBA)
from reputed and recognized University with sound academic Background
Requirements: - 1 to 3 years
- The applicants should have experience in the following business area(s): Tiles/Ceramic, Paint, Cement, Steel
Skills Required: Brand Communication,Brand Planning/ Development
Additional Requirements: - Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and presentation skills.
- Creative thinker with a passion for branding and a keen eye for detail.
- Proficiency in marketing tools and software.
- Familiarity with digital marketing and social media strategies.
- Key Competencies:
- Strategic thinking and planning
- Strong interpersonal and collaboration skills
- Creativity and innovation
- Analytical and problem-solving abilities
- Project management skills
Responsibilities & Context: - Develop and execute long term brand building strategy aligned with company goals and market trends.
- Plan and execute ATL campaigns across TV, print, billboards, and wall paintings.
- Monitor and evaluate the effectiveness of ATL campaigns using metrics like reach, impressions, and share of voice.
- Develop and manage SEO, social media, and content marketing campaigns.
- Use analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager) to track campaign performance and optimize strategies for better results.
- Collaborate with agencies to produce impactful marketing creatives.
- Build relationships with masons, engineers, and dealers to enhance advocacy.
- Track campaign performance, analyze metrics, and optimize marketing efforts.
- Estimate and establish cost parameters, budgets, campaigns, and potential ROI.
- Prepare monthly, quarterly and half yearly progress report of the brand activity.
- Conduct market research to identify brand positioning and market opportunities.
- Collaborate with cross functional teams in development of advertising, promotions, internal work, campaign, social media, and other areas of representation within the brand guidelines.
Job Other Benifits: Employment Status: Full Time
Job Work Place: Work at office
Company Information: Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales