Officer/Sr. Officer - Brand and Communication

Job Description

Title: Officer/Sr. Officer - Brand and Communication

Company Name: GPH Ispat Limited

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Tiles/Ceramic, Paint, Cement, Steel

• Bachelor of Business Administration (BBA)

from reputed and recognized University with sound academic Background

• 1 to 3 years
• The applicants should have experience in the following business area(s): Tiles/Ceramic, Paint, Cement, Steel

• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and presentation skills.
• Creative thinker with a passion for branding and a keen eye for detail.
• Proficiency in marketing tools and software.
• Familiarity with digital marketing and social media strategies.
• Key Competencies:
• Strategic thinking and planning
• Strong interpersonal and collaboration skills
• Creativity and innovation
• Analytical and problem-solving abilities
• Project management skills

• Develop and execute long term brand building strategy aligned with company goals and market trends.
• Plan and execute ATL campaigns across TV, print, billboards, and wall paintings.
• Monitor and evaluate the effectiveness of ATL campaigns using metrics like reach, impressions, and share of voice.
• Develop and manage SEO, social media, and content marketing campaigns.
• Use analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager) to track campaign performance and optimize strategies for better results.
• Collaborate with agencies to produce impactful marketing creatives.
• Build relationships with masons, engineers, and dealers to enhance advocacy.
• Track campaign performance, analyze metrics, and optimize marketing efforts.
• Estimate and establish cost parameters, budgets, campaigns, and potential ROI.
• Prepare monthly, quarterly and half yearly progress report of the brand activity.
• Conduct market research to identify brand positioning and market opportunities.
• Collaborate with cross functional teams in development of advertising, promotions, internal work, campaign, social media, and other areas of representation within the brand guidelines.

• Provident fund,Profit share,Gratuity,Insurance
• Festival Bonus: 3

Additional Alternate Weekly Weekend facility