Manager/Senior Manager Product Growth & Engagement
Job Description
Title: Manager/Senior Manager Product Growth & Engagement
Company Name: AKASH Digital TV
Vacancy: 1
Age: 30 to 40 years
Job Location: Dhaka
Salary: Negotiable
Experience:
- 5 to 10 years
- The applicants should have experience in the following business area(s): Telecommunication, Financial Technology (Fintech) Startup, Advertising Technology (AdTech) Startup
Published: 2024-12-09
Application Deadline: 2024-12-20
Education:
- Bachelor of Business Administration (BBA) in Marketing
- Bachelor of Social Science (BSS) in Economics
- Bachelor of Science (BSc) in Statistics
- Bachelor of Science (BSc) in Computer Science
Requirements:
- 5 to 10 years
- The applicants should have experience in the following business area(s): Telecommunication, Financial Technology (Fintech) Startup, Advertising Technology (AdTech) Startup
Skills Required: Communication,Consumer Behavior Understanding,Cross Functional Collaboration,Digital Analysis,Growth Hacking,Project Management,Revenue Management,Statistical Data Analysis,Strategic Planning
Additional Requirements:
- Age 30 to 40 years
Responsibilities & Context:
User Growth & Engagement:
Implement and run growth activities to increase user acquisition, drive engagement, and increase DAU and MAU.
Analyses user behavior, including consumption patterns and preferences, optimize content recommendations and engagement tactics.
Monitor and improve key metrics such as session length, DAU/MAU ratios, and minutes watched per user.
Revenue Optimization:
Drive initiatives to increase ARPU through value-based pricing, upsell activities, and targeted offers for different user segments.
Collaborate with finance and marketing to align promotional activities with pricing and revenue goals.
Pricing Strategy:
Implement pricing strategies for subscriptions and pay-per-view content, balancing revenue growth with user acquisition and retention.
Test, evaluate, and iterate on pricing models to understand elasticity, user conversion rates, and the impact on engagement and churn.
Performance Tracking:
Track KPIs related to user growth, engagement, DAU, MAU, ARPU, and revenue performance.
Generate insights through A/B testing and other statistical methods to evaluate the success of growth initiatives and identify areas for improvement.
Cross-Functional Collaboration:
Partner with marketing to support campaigns that drive acquisition, retention, and engagement.
Collaborate with engineering teams to enhance features and optimize user experience based on analytics.
Work closely with content teams to align programming with user engagement goals, ensuring the right content mix for target demographics.
Job Other Benifits:
- Mobile bill,Weekly 2 holidays,Gratuity
- Salary Review: Yearly
- Festival Bonus: 2
Office provided transportation
Insurance: Life, IPD and OPD
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
Interested By University
| University | Percentage (%) |
|---|---|
| University of Dhaka | 8.49% |
| North South University | 8.12% |
| BRAC University | 4.80% |
| National University | 4.43% |
| East West University | 4.06% |
| Jahangirnagar University | 3.69% |
| Independent University, Bangladesh | 3.32% |
| American International University Bangladesh (AIUB) | 3.32% |
| Southeast University | 1.85% |
| University of Development Alternative | 1.48% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 8.49% |
| 31-35 | 41.70% |
| 36-40 | 38.75% |
| 40+ | 10.70% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 2.07% |
| 20K-30K | 3.45% |
| 30K-40K | 8.28% |
| 40K-50K | 6.21% |
| 50K+ | 80.00% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 3.32% |
| 0.1 - 1 years | 5.90% |
| 1.1 - 3 years | 8.86% |
| 3.1 - 5 years | 8.86% |
| 5+ years | 73.06% |
