Job Description

Title: Manager (Digital Marketing) Real Estate Project

Company Name: Bangladesh Development Group/ Magura Group

Vacancy: --

Age: at least 40 years

Location: Dhaka

Salary: Negotiable

Experience:
∎ At least 7 years
∎ The applicants should have experience in the following business area(s):Real Estate

Published: 1 Dec 2024

Education:
∎ Bachelor of Business Administration (BBA) in Marketing, Bachelor of Science (BSc) in Computer Science & Engineering, Master of Business Administration (MBA) in Marketing

Requirements:

Additional Requirements:
∎ Age at least 40 years

Responsibilities & Context:
∎ Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media and display advertising.
∎ Develop, implement and manage marketing campaigns that promote the company products and services specially real estate project (Land).
∎ Design, implement, and review the sales plan to ensure alignment with organizational goals and market trends.
∎ Execute the sales strategy to achieve short and long term business objectives and support the organizations vision.
∎ Strong analytical skills and proficiency in data driven decision making.
∎ Oversee the company’s social media accounts to ensure brand consistency.
∎ Create and share engaging content daily, responding the followers and tracking campaign progress.
∎ Conduct sales campaigns and activation programs to drive brand visibility and engagement with target audiences.
∎ Proven experience in digital marketing, with a strong portfolio of successful campaigns.
∎ Measure and report on the performance of all digital marketing campaigns.
∎ Use analytics tools to monitor website traffic and user engagement, generating report and presenting insight to optimize strategies.
∎ Plan, managed, and analyze data driven digital marketing campaign.
∎ Collect, monitor, and analyze social and website metrics, and make improvements accordingly.
∎ Measuring and analyzing  what’s working and what isn’t with regards to the brands marketing efforts.
∎ Collaborate with internal teams to create landing pages and optimize user experience.
∎ Manage the creation and distribution of engaging written or graphic content.
∎ Skill in branding and promotion activities of product.
∎ Develop frame works, design product narratives, and other deliverables as necessary to commutate recommendations. SEO and SEM:
∎ Optimize website and content for search engines.
∎ Manage and improved the online content, considering SEO and Google Analytics.
∎ Experience with graphic design tools (e.g., Adobe Creative Suite)
∎ Certifications in Google Ads, Analytics, or social marketing platforms.
∎ Knowledge of video marketing, content marketing, or influencer marketing strategies.
∎ Determine SEO strategy and various content channels to utilize.
∎ Develop and execute email marketing campaigns.
∎ Ensure email content is engaging, accurate, and effectively segmented.
∎ Stay current with the latest trends and best practices in online marketing and measurement.
∎ Research and implement new technologies to keep the company ahead of industry development.
∎ Manage digital marketing budgets and allocate resources to various channels.
∎ Track and report on budge performance.
∎ Work closely with the sales and product teams to support promotional campaigns.
∎ Coordinate with external agencies and partners to ensure seamless execution of marketing activities.
∎ Proven track record of successful digital marketing campaign.
∎ Develop strategies to increase customer engagement and satisfaction.
∎ Implement tools and method to gather feedback and insights.
∎ Continuously test and optimize marketing campaigns to improve ROI.
∎ Use A/B testing and other methodologies to identify the most effective strategies.
∎ Develop strategies to generate lead through digital channels.
∎ Nurture leads through targeted campaigns and follow-up.
∎ Develop and Implement Digital Marketing Strategy:
∎ Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media and display advertising.
∎ Develop, implement and manage marketing campaigns that promote the company products and services specially real estate project (Land).
∎ Design, implement, and review the sales plan to ensure alignment with organizational goals and market trends.
∎ Execute the sales strategy to achieve short and long term business objectives and support the organizations vision.
∎
∎ Manage Social Media Presence:
∎ Strong analytical skills and proficiency in data driven decision making.
∎ Oversee the company’s social media accounts to ensure brand consistency.
∎ Create and share engaging content daily, responding the followers and tracking campaign progress.
∎ Conduct sales campaigns and activation programs to drive brand visibility and engagement with target audiences.
∎ Proven experience in digital marketing, with a strong portfolio of successful campaigns.
∎ Analyze and report performance:
∎ Measure and report on the performance of all digital marketing campaigns.
∎ Use analytics tools to monitor website traffic and user engagement, generating report and presenting insight to optimize strategies.
∎ Plan, managed, and analyze data driven digital marketing campaign.
∎ Collect, monitor, and analyze social and website metrics, and make improvements accordingly.
∎ Measuring and analyzing  what’s working and what isn’t with regards to the brands marketing efforts.
∎ Content creation and management:
∎ Collaborate with internal teams to create landing pages and optimize user experience.
∎ Manage the creation and distribution of engaging written or graphic content.
∎ Skill in branding and promotion activities of product.
∎ Develop frame works, design product narratives, and other deliverables as necessary to commutate recommendations.
∎ SEO and SEM:
∎ Optimize website and content for search engines.
∎ Manage and improved the online content, considering SEO and Google Analytics.
∎ Experience with graphic design tools (e.g., Adobe Creative Suite)
∎ Certifications in Google Ads, Analytics, or social marketing platforms.
∎ Knowledge of video marketing, content marketing, or influencer marketing strategies.
∎ Determine SEO strategy and various content channels to utilize.
∎ Email Marketing:
∎ Develop and execute email marketing campaigns.
∎ Ensure email content is engaging, accurate, and effectively segmented.
∎ Stay Updated with Industry Trends:
∎ Stay current with the latest trends and best practices in online marketing and measurement.
∎ Research and implement new technologies to keep the company ahead of industry development.
∎ Budget management:
∎ Manage digital marketing budgets and allocate resources to various channels.
∎ Track and report on budge performance.
∎ Collaboration and Coordination:
∎ Work closely with the sales and product teams to support promotional campaigns.
∎ Coordinate with external agencies and partners to ensure seamless execution of marketing activities.
∎ Proven track record of successful digital marketing campaign.
∎ Customer Engagement:
∎ Develop strategies to increase customer engagement and satisfaction.
∎ Implement tools and method to gather feedback and insights.
∎ Campaign optimization:
∎ Continuously test and optimize marketing campaigns to improve ROI.
∎ Use A/B testing and other methodologies to identify the most effective strategies.
∎ Lead Generation:
∎ Develop strategies to generate lead through digital channels.
∎ Nurture leads through targeted campaigns and follow-up.

Skills & Expertise:

Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Company Information:
∎ Bangladesh Development Group/ Magura Group
∎ Plot-314/A, Block-E, Road-18, Bashundhara R/A, Dhaka-1229. 8803-5456
∎ Industrial and commercial conglomerate, dealing with Paper Manufacturing, Paper Converting, Security Printing, Paper Processing & Packaging, Sweater, Garments, Textiles, Newspaper, publications, Real Estate Projects, Construction, Land Development and International Trading.

Address::
∎ Plot-314/A, Block-E, Road-18, Bashundhara R/A, Dhaka-1229. 8803-5456
∎ Industrial and commercial conglomerate, dealing with Paper Manufacturing, Paper Converting, Security Printing, Paper Processing & Packaging, Sweater, Garments, Textiles, Newspaper, publications, Real Estate Projects, Construction, Land Development and International Trading.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 31 Dec 2024

Category: Marketing/Sales