Manager-Digital Marketing

Job Description

Title: Manager-Digital Marketing

Company Name: Global Express Education

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-02-02

Application Deadline: 2026-02-28

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

The applicants should have experience in the following business area(s): Education Consultancy, Study Abroad Agency, Training Institute, Group of Companies, Advertising Agency.

Additional Requirements

• Age: 22 to 38 years

• Hands-on experience with Google Ads, Facebook Ads, LinkedIn Ads, and YouTube Marketing (student-focused campaigns preferred)

• Strong understanding of SEO, SEM, PPC, and website analytics tools

• Knowledge of CRM systems and marketing automation tools for student lead management

• Excellent communication, content creation, and copywriting skills

• Familiarity with video marketing (student testimonials, campus videos, reels, webinars, virtual events)

Responsibilities:

• Develop and implement data-driven digital marketing strategies to promote education consultancy services and study abroad programs

• Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising

• Analyze market trends, student behavior, and country-wise demand to optimize marketing efforts

• Generate high-quality student leads through digital platforms (Google Ads, Facebook Ads, LinkedIn, YouTube, etc.)

• Optimize landing pages, lead forms, and ad creatives to maximize student inquiries and conversions

• Implement and monitor retargeting campaigns to nurture prospective students

• Manage and create engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.)

• Oversee content creation such as blogs, student success stories, videos, reels, and infographics to build brand trust

• Engage with prospective students and guardians online and respond to inquiries promptly

• Analyze performance using Google Analytics, Facebook Insights, and other digital tools

• Prepare regular reports on ROI, lead quality, engagement, traffic, and conversion rates

• Integrate digital marketing campaigns with CRM systems for effective student follow-up and counseling support

• Monitor online reviews, student feedback, and reputation management across platforms.