Manager, Category (Non-Food)

Job Description

Title: Manager, Category (Non-Food)

Company Name: Agora Limited

Vacancy: --

Age: At least 32 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 10 years
• The applicants should have experience in the following business area(s): Retail Store

• Bachelor of Business Administration (BBA)

• At least 10 years
• The applicants should have experience in the following business area(s): Retail Store

• Age At least 32 years

The Job holder works closely with the COO & the Marketing Team to identify unit needs for operational solutions and work to formulate category strategies. He/she is required to demonstrate high level of Commercial acumen, judgement, decision making, and negotiation skills, and should have the ability to understand consumers, market environment, and changing needs. He/she is also required to evaluate & improve category management processes & systems continually. Non-Food shares more than 20% in the sales mix. The product assortment and variety of Non-Food items is vast. Constant follow-up of new brands is very critical for this category.

Key Accountabilities:

Operational/ Functional/ Business:

• Formulate and roll out the annual business plan and strategies for the categories in partnership with Marketing & Retail Operations that will deliver short and long-term goals.

• Deliver category performance to agreed KPI’s,

-Sales and margin

-GP (Gross Profit) %

-Supplier management & quality product delivery

-Sales per Sft.

-Profit per Sft.

-Market share growth

• Develop product assortment and merchandise mix, including in-house products that will answer all market needs in every outlet.

• Develop annual promotion plan and communication for the categories that will support brand development and revenue growth.

• Be accountable for developing risk management strategies and identifying market trends, niche markets, and opportunities in order to maximise profits and revenues for the categories.

• Maximise turnover by ensuring product availability through process improvement and suppliers’ development.

• Lead negotiations with suppliers to ensure buying terms, conditions, and services to Agora are the best, whilst ensuring win-win situation.

• Coordinate and develop suppliers to improve the effectiveness of supply chain for the categories.

• Monitor competitor activities and consumer trends by gathering regular Market Intelligence and analysing customer insights.

• Be accountable for ensuring effective representation of the categories in the store planning process and in-store layout.

• Make regular visits to retail outlets to review the ongoing performance of the Categories and propose corrective actions when necessary. 

• Design & develop merchandising concepts including fixtures and planograms for outlets, ensure strict implementation and provide regular updates on performance.

• Train, coach and motivate the Category team to deliver financial objectives.

• Develop Category Specific SOPs/ Manuals to ensure effective adherence to QMS. 

• Legal and regulatory compliance

• Medical allowance,Profit share,Provident fund,Weekly 2 holidays,Insurance,Gratuity,T/A
• Salary Review: Yearly
• Festival Bonus: 2