Title: Manager, Category (Non-Food)
Company Name: Agora Limited
Vacancy: --
Age: At least 32 years
Job Location: Dhaka
Salary: Negotiable
Experience:
The Job holder works closely with the COO/ Head of Commercial & the Marketing Team to identify unit needs for operational solutions and work to formulate category strategies. He/she is required to demonstrate high level of Commercial acumen, judgement, decision making and negotiation skills, and should have the ability to understand consumers, market environment, and changing needs. He/she is also required to evaluate & improve category management processes & systems on a continual basis. Non-Food shares more than 20% in the sales mix. The product assortment and variety of Non-Food is vast. Constant follow-up of new brands is very critical for this category.
Key Accountabilities:
Operational/ Functional/ Business:
Formulate and roll out the annual business plan and strategies for the categories in partnership with Marketing & Retail Operations that will deliver short and long-term goals.
Deliver category performance to agreed KPI’s,
-Sales and margin
-GP (Gross Profit) %
-Supplier management & quality product delivery
-Sales per Sft.
-Profit per Sft.
-Market share growth
Develop product assortment and merchandise mix, including in-house products that will answer all market needs in every outlet.
Develop annual promotion plan and communication for the categories that will support brand development and revenue growth.
Be accountable for developing risk management strategies and identifying market trends, niche markets, and opportunities in order to maximise profits and revenues for the categories.
Maximise turnover by ensuring product availability through process improvement and suppliers’ development.
Lead negotiations with suppliers to ensure buying terms, conditions, and services to Agora are the best, whilst ensuring win-win situation.
Coordinate and develop suppliers to improve the effectiveness of supply chain for the categories.
Monitor competitor activities and consumer trends by gathering regular Market Intelligence and analysing customer insights.
Be accountable for ensuring effective representation of the categories in the store planning process and in-store layout.
Make regular visits to retail outlets to review the ongoing performance of the Categories and propose corrective actions when necessary.
Design & develop merchandising concepts including fixtures and planograms for outlets, ensure strict implementation and provide regular updates on performance.
Train, coach and motivate the Category team to deliver financial objectives.
Develop Category Specific SOPs/ Manuals to ensure effective adherence to QMS.
Legal and regulatory compliance
| University | Percentage (%) |
|---|---|
| National University | 15.29% |
| University of Dhaka | 3.87% |
| North South University | 3.34% |
| Jagannath University | 2.81% |
| University of Rajshahi | 2.81% |
| Jahangirnagar University | 2.28% |
| BRAC UNIVERSITY | 2.11% |
| Southeast University | 2.11% |
| American International University Bangladesh (AIUB) | 1.93% |
| East West University | 1.76% |
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 12.48% |
| 31-35 | 33.22% |
| 36-40 | 30.76% |
| 40+ | 22.50% |
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.76% |
| 20K-30K | 4.06% |
| 30K-40K | 10.41% |
| 40K-50K | 13.76% |
| 50K+ | 70.02% |
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 5.62% |
| 0.1 - 1 years | 0.70% |
| 1.1 - 3 years | 4.22% |
| 3.1 - 5 years | 3.69% |
| 5+ years | 85.76% |