Lead Generation Specialist

Job Description

Title: Lead Generation Specialist

Company Name: Quadque Technologies Limited

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ Bachelors Degree in Marketing or Communications-related field of study. Possesses knowledge and experience in the tenets of traditional and demand generation B2B , B2C marketing.

∎ 5+ years of in-depth knowledge and experience leading B2C, B2B demand/lead generation in RPL VET industry Australia and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation.

∎ Excellent written and verbal communication, interpersonal, and organizational skills.

∎ Seasoned project management skills; highly self-motivated and able to prioritize and manage multiple tasks with varying deadlines.

∎ Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities.

∎ Is a team player with the confidence to present a professional and positive demeanor with internal and external customers. Able to take the lead and guide agency relationships and other employees when necessary.

∎ Experience working within the communications and information technology service category a plus.

Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s): lead generation

Job Context:
∎ The Lead Generation Marketing Manager for Small and Mid-Size Business (SMB) is responsible for developing and executing comprehensive, integrated B2B / B2C demand generation campaigns including email marketing, direct mail, webinar and lead nurture tactics that deliver a consistent pipeline of high-quality leads. Ideal candidates will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in Marketo and SalesForce, and analyzing results. This position would suit candidates with a strong background in SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation.

Job Responsibilities:
∎ Developing a digital marketing resource with combined skill sets across all areas of digital including SEO, content production, PPC, retargeting, email marketing, affiliate marketing, online PR, quality link building, social media advertising, social media campaigns and conversion optimisation.

∎ Drive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.

∎ Integrated Campaign Development: Execute an integrated mix of email, direct mail, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.

∎ Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.

∎ Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process. Extensive marketing automation platform (Marketo preferred), and Salesforce.com experience required.
∎ Campaign Calendar and Matrix: Maintain calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts.

∎ Targeting/Segmentation: Segment target audiences based on SMB propensity-to-buy segment strategies, personas, "jobs-to-do" messaging strategy, and demographic criteria and completed interactions (e.g. content downloads, calls, chats, lead form completion, page views, etc).

∎ Lead Generation Workflows: Define lead flow processes and work with Database Marketing Team to optimize interdepartmental service level agreements; optimize system architecture and program workflows in Market and SalesForce to support Sales/Marketing processes.

∎ Reporting and Metrics: Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. Analytical and able to derive meaning from data through A/B testing and email/landing page optimization.

∎ Manage day-to-day activities and lead planning meetings with Segment Teams and external agency to define and execute on B2B demand generation strategy required to drive identified KPIs and business growth initiatives.

∎ Analysis and presentation of digital marketing results

∎ Deliver campaigns on time and to a high standard

∎ Improve performance through reporting & analytics

Additional Requirements:
∎ Both males and females are allowed to apply
∎ A clear understanding and hands on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics
∎ Resource management experience
∎ Ability to liaise at Board Level with both internal and external stakeholders
∎ Understanding of customer segmentation
∎ Ability to manage multiple projects and deadlines with ease
∎ Experience working with external agencies and managing the creative process through from briefing to implementation
∎ Experience managing websites within WordPress with a knowledge of HTML

Salary: Tk. 50000 - 70000 (Monthly)

Compensation & Other Benefits:
∎ T/A, Performance bonus, Weekly 2 holidays
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2
∎ Unlimited tea /coffee.
∎ Yearly salary review.
∎ 2 Festival Bonus
∎ Friendly working environment.
∎ Work with an exciting team and products.
∎ Excellent growth and learning opportunities.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 20 Nov 2021

Company Information:
∎ 21 Oct 2021
∎ Quadque Technologies Limited
∎ Address : Level -7, 8/C, F.R Tower, PanthaPath, Dhaka - 1207, Bangladesh
∎ Web : https://quadque.tech/
∎ Business : QuadQue Technologies Ltd, is the leading Australian software development and digital marketing company trusted by world’s leading brands. Led by highly qualified and ambitious individuals who dream to reach a global leadership position.

Category: IT/Telecommunication


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