Hospital Marketing Manager

Job Description

Title: Hospital Marketing Manager

Company Name: People’s Care Hospital & Diagnostic Center

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• At least 5 years

• Bachelor/Honors
• Masters

• Bachelor’s or Master’s in Marketing / Business / Communications or related field

• At least 5 years

• 5+ years’ experience in healthcare or service marketing

• Experience in digital marketing, B2B outreach, patient engagement campaigns

• Must be energetic, creative, and results-driven.

Context

• At People’s Care Hospital & Diagnostic Center, we believe healthcare is not just a service—it’s a calling. As one of Bangladesh’s fastest-growing healthcare brands, we’re dedicated to providing compassionate, high-quality, and accessible care to all. We are on a mission to bring healing and hope to the heart of our communities—and we’re looking for talented professionals who want to be part of this journey.

• We`re expanding our dynamic team and seeking passionate individuals for the following full-time position:

Job Summary:

• The Hospital Marketing Manager is responsible for developing and executing strategic marketing initiatives that enhance the hospital’s visibility, attract new patients, and strengthen its reputation in the community. This role involves managing brand positioning, digital marketing, advertising campaigns, patient engagement programs, and referral partnerships. Working closely with hospital leadership and clinical teams, the Marketing Manager ensures that all promotional efforts align with organizational goals and effectively communicate the value of the hospital’s services to target audiences.

Key Responsibilities:

1. Develop and Lead Marketing Strategy

• Design and execute marketing plans to increase patient flow and brand visibility

• Conduct market research to stay ahead of trends and competitors

• Align all marketing efforts with hospital goals and leadership direction

2. Strengthen Brand & Public Image

• Maintain a consistent, positive hospital brand across all channels

• Handle media coverage, press releases, and public statements

• Represent the hospital in community programs, events, and sponsorships

3. Manage Digital & Traditional Campaigns

• Oversee social media, website, SEO, and online ads

• Run traditional campaigns via print, billboards, radio, and brochures

• Track and report performance, ROI, and patient engagement

4. Boost Patient Engagement & Communication

• Launch outreach programs to retain and satisfy patients

• Create patient-friendly materials like newsletters and info leaflets

• Ensure all communication reflects care, empathy, and trust

5. Promote Clinical Services

• Partner with departments to highlight key services and technologies

• Launch targeted campaigns for new services or specialties

6. Build Referral Network

• Strengthen relationships with doctors, clinics, and referral sources

• Organize CMEs, meetups, and doctor engagement programs

7. Handle Budget & Vendors

• Plan, track, and optimize the marketing budget

• Coordinate with designers, ad agencies, printers, and media partners

8. Enhance Internal Communication

• Promote internal news, milestones, and team success stories

• Run employee engagement and internal branding campaigns