Head of Digital Channel & ADC
Job Description
Title: Head of Digital Channel & ADC
Company Name: Guardian Life Insurance Limited
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Post Graduate Degree in Business Administration, Marketing or Management
Experience Requirements:
∎ 7 to 10 year(s)
Job Context:
∎ Lead Digital Channel & ADC team to leverage processes, policy, channel development, digital marketing, product development, alternate sales channel, customer service, partner acquisition, and guide sales team to achieve the business goal(s).
∎ Create a footprint by ensuring the proper call to action in the digital world for the insurance industry & set up the digital marketing objective to keep up the business functions in full swing. Also, drive Digital Transformation to benefit all stakeholders including Customers & Partners.
Job Responsibilities:
∎ Ensure continuous innovation of digital products to ensure easy access and to execute channel development, sales & app marketing strategies in order to attain the goals of the company.
∎ Build an alternate Channel to have end-to-end automation of process & placement and create different revenue channels.
∎ Develop and implement marketing plans to build awareness by driving lead generation, performing competitor benchmarking, and optimizing marketing spending.
∎ Provide strategic direction and manage all integrated marketing communication campaigns, and marketing budget, track campaign, and marketing effectiveness, and oversee agency relationships.
∎ Manage existing portals like website, mobile applications & social channels and plan, execute & supervise digital marketing, BTL activation & PR.
∎ Develop and implement various apps to transform the offline market into online & develop better UI & UX for a new product line experience.
∎ Ensure new partners are on-boarded quickly and existing ones are leveraged fully and manage ADC partner with Bkash & Rabi in line with mid-senior level management.
∎ Develop and manage relationships with other sales channels to maximize opportunities and business awareness, and ensure that all business initiatives are communicated and understood by the team.
∎ Manage commercial events across markets, from evaluation and selection to execution and performance tracking.
∎ Develop integrated product and marketing campaigns to grow product or service adoption, specific markets or segments.
∎ Manage technical partner for app & web product and digital agency for digital channel marketing.
Additional Requirements:
∎ Both males and females are allowed to apply
∎ At least 5 years experience as senior level position.
∎ At least 5 years experience in digital transformation or e-commerce
Salary: Negotiable
Compensation & Other Benefits:
∎ Medical allowance, Performance bonus, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 13 Aug 2022
Company Information:
∎ 3 Aug 2022
∎ Guardian Life Insurance Limited
∎ Address : Head Office: Police Plaza Concord (13th Floor), Tower - 02, Plot # 02,
Road # 144, Gulshan Avenue, Dhaka-1212
∎ Web : www.guardianlife.com.bd
∎ Business : Guardian Life Insurance Limited is the fastest growing life insurance company in the country. Its main sponsors are Apex, BRAC, and Square and other reputed local and foreign investors. Guardian Life Insurance Limited is committed to the same high values, standards and culture as espoused by our sponsors. Guardian Life Insurance Limited has a vision to bring about a positive change & trust in the life insurance business, through product and process improvement, operational efficiency, excellent service and customer focus. It was established in January 2014 and has already managed to achieve an admirable position in the Insurance Industry and aims to achieve much higher standards in the coming years. Insurance is one way of being prepared for the worst; it offers the surety that the economic part of the pain will be taken care of, Guardian Life Insurance makes every effort required to deliver the best to its customers by providing them with world class insurance and outstanding customer service. They have begun their journey with the motive of offering their customers a healthier, secure and more hopeful future.
Guardian Life Insurance assures a highly skilled and well-informed workforce united with a blend of the latest technology in order to go the extra mile for their valued customers. Innovation, proper risk management and prudent investment mechanisms are our tools in ensuring maximum financial benefits for our customers.
The paid up capital of the company is BDT 33.67 Crores and authorized capital is set at 200 Crores, Guardian Life Insurance is determined to build confidence in the hearts of our sponsors through great administration.
Guardian Life Insurance Limited is seeking highly motivated and talented individuals who have integrity, the relevant experience and a positive attitude to help us bring about the desired change in the Life Insurance industry.
Category: Bank/Non-Bank Fin. Institution
:
Source: bdjobs.com
Deadline Expired on 13th Aug 2022
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