Executive Director - Denim Marketing

Job Description

Title: Executive Director - Denim Marketing

Company Name: NASSA GROUP

Vacancy: 01

Age: 45 to 50 years

Location: Dhaka

Salary: Negotiable

∎ 15 to 20 years
∎ The applicants should have experience in the following business area(s):Textile

Published: 19 Mar 2024

∎ Bachelor of Business Administration (BBA) in Marketing, Bachelor of Commerce (BCom), Master of Business Administration (MBA) in Marketing, Master of Commerce (MCom)


Additional Requirements:
∎ Age 45 to 50 years

Responsibilities & Context:
∎ Job Summary:
∎ As the Executive Director of Denim Marketing, your primary responsibility will be to develop and execute comprehensive marketing strategies for our denim products. Leading a dynamic team, you will drive brand awareness and ensure the successful implementation of marketing campaigns. We are seeking a strategic thinker with a profound understanding of the denim industry, market trends, and consumer behavior.
∎ Job Responsibilities:
∎ Strategic Planning:
∎ ·        Develop and implement strategic marketing plans to achieve business objectives and sales targets.
∎ ·        Conduct market research to identify trends, consumer preferences, and competitors' activities.
∎ Brand Development:
∎ ·        Enhance and maintain the brand's positioning in the denim market.
∎ ·        Collaborate with the creative team to ensure a consistent brand image across all marketing channels.
∎ Team Leadership:
∎ ·        Provide strong leadership to the marketing team, fostering a collaborative and innovative work environment.
∎ ·        Set clear goals and KPIs, and regularly evaluate team performance.
∎ Campaign Management:
∎ ·        Oversee the planning, execution, and analysis of marketing campaigns, including digital, print, and experiential initiatives.
∎ ·        Monitor campaign performance and adjust strategies as needed.
∎ Partnerships and Collaborations:
∎ ·        Identify and negotiate strategic partnerships to enhance brand visibility and reach new audiences.
∎ ·        Collaborate with influencers, celebrities, and industry leaders to amplify the brand's presence.
∎ Budget Management:
∎ ·        Develop and manage the marketing budget effectively, ensuring efficient allocation of resources.
∎ ·        Provide regular financial reports and forecasts related to marketing expenditures.
∎ Cross-functional Collaboration:
∎ ·        Work closely with other departments such as product development, sales, and finance to align marketing strategies with overall business goals.
∎ ·        Ensure a seamless integration of marketing efforts with other business functions.
∎ Market Trends and Analysis:
∎ ·        Stay informed about industry trends, consumer behavior, and emerging technologies.
∎ ·        Use data and analytics to make informed decisions and optimize marketing strategies.

Skills & Expertise:

Employment Status: Full Time

∎ Only Male

Job Location: Dhaka

Company Information:
∎ 238, Tejgaon Industrial Area, Gulshan Link Road, Dhaka-1208

∎ 238, Tejgaon Industrial Area, Gulshan Link Road, Dhaka-1208

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 18 Apr 2024

Category: Garments/Textile

Source: bdjobs.com

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