Email Marketing Specialist

Job Description

Title: Email Marketing Specialist

Company Name: Pathfinder Marketing

Vacancy: 1

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

(1) Formal education is not mandatory.

(2) Relevant training or certifications in email marketing, CRM platforms, or eCommerce marketing are preferred.

(3) Certifications from email marketing platforms are a strong advantage.

(4) Additional exposure to lifecycle marketing, customer journey mapping, and retention marketing principles is highly beneficial.

(5) Familiarity with email compliance standards (e.g., GDPR, CAN-SPAM) and deliverability best practices is a plus.

• 1 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

Important

(1) All work is delivered under our agency brand.

(2) You must be comfortable working behind the scenes with clear documentation and handovers.

(3) Reliability, consistency, and attention to detail are critical.

(4) You will be expected to follow defined processes while also proactively identifying performance improvements.

Experience

(1) At least 2 years of experience managing email marketing campaigns for eCommerce brands, agencies, or white-label partnerships.

(2) Demonstrated experience building advanced automated flows and managing ongoing campaigns.

(3) Experience working directly with Shopify stores and eCommerce integrations.

(4) Experience working with an agency is highly regarded.

(5) Proven experience in executing lifecycle email strategies, including welcome series, abandoned cart, browse abandonment, post-purchase, winback, and re-engagement flows.

(6) Experience monitoring and improving key email marketing metrics such as open rates, click-through rates (CTR), conversion rates, and revenue per recipient.

(7) Experience with email deliverability, list hygiene, segmentation strategies, and suppression management is highly preferred.

Essential Skills

(1) Advanced email marketing flow building and logic.

(2) Strong understanding of eCommerce lifecycle marketing.

(3) Ability to manage weekly campaign calendars end-to-end.

(4) Data-driven optimisation mindset.

(5) Clear communication and reliable turnaround times.

(6) Strong understanding of segmentation, personalization, and dynamic content within email campaigns.

(7) Ability to analyze campaign performance and extract actionable insights to improve results.

Highly Valued Skills

(1) Experience working with Meta and Google data or integrations.

(2) Strong copy sensitivity and understanding of conversion-focused email structure.

(3) Experience running A/B tests for campaign improvement.

(4) Experience working with multiple brands simultaneously.

(5) Familiarity with SMS marketing and multi-channel lifecycle strategies.

(6) Basic design skills or experience collaborating with designers using tools such as Figma, Canva, or Adobe for email creatives.

(7) Understanding of customer retention strategies and LTV (lifetime value) optimisation through email marketing.

The Role

(1) You will be responsible for managing Klaviyo accounts, working closely with our internal delivery team to execute, optimise, and scale email marketing for eCommerce clients.

(2) Your responsibilities include building and maintaining advanced automated flows, managing weekly campaign sends, segmenting lists for targeted messaging, and continuously improving performance through testing and optimisation.

(3) You will also be responsible for monitoring key email performance metrics, identifying trends, and proactively recommending improvements to increase engagement, deliverability, and revenue contribution from email marketing.

(4) This role is execution-focused. Strategy will be provided, but you are expected to bring strong technical and performance expertise to the table.

(5) You will play a key role in ensuring that all email marketing efforts align with brand voice, campaign objectives, and overall customer lifecycle strategy.