Title: Performance Marketing Specialist
Company Name: Adcomm Holdings Ltd.
Vacancy: 2
Age: 30 to 45 years
Job Location: Dhaka
Salary: Tk. 25000 - 35000 (Monthly)
Experience:
Experience with TikTok, LinkedIn or programmatic media.
Knowledge of Conversion API (CAPI), server-side tracking and attribution.
Experience with Looker Studio / Power BI.Basic understanding of CRO and landing-page optimization.
Experience using AI tools and automation platforms such as ChatGPT, Claude, Gemini, n8n, Make or Zapier.
Google Ads / Meta certifications are a plus.
Plan, launch, manage and optimize campaigns across Meta, Google, YouTube, TikTok and other relevant platforms.
Develop full-funnel campaigns for lead generation, sales, acquisition, remarketing and conversion.
Manage campaign budgets, pacing, bidding, targeting and optimization.
Conduct continuous testing of audiences, creatives, ad copies, offers and campaign structures.
Monitor and optimize key metrics including CPL, CPA, CTR, CPC, CVR, ROAS and revenue.
Work closely with Creative, Strategy, Client Servicing and Query Management teams to improve campaign performance and lead quality.
Analyze lead and conversion data to identify performance gaps and growth opportunities.
Recommend improvements to landing pages, funnels and conversion journeys.
Ensure accurate campaign measurement and tracking through GA4, Google Tag Manager, Meta Pixel/Events Manager and other relevant tools.
Prepare regular performance reports with clear insights, actions and recommendations.
Stay updated on changes in advertising platforms, algorithms, targeting, measurement and AI-powered advertising tools.
Explore and implement AI and automation to improve campaign efficiency, testing and reporting.