SEO Specialist

Job Description

Title: SEO Specialist

Company Name: Pathfinder Marketing

Vacancy: 1

Age: At least 18 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 15000 (Monthly)

Experience:

• 2 to 6 years

• 2 to 6 years

• Age At least 18 years

A. Essential Skills

The successful candidate should demonstrate:

- Excellent keyword research skills

- Strong understanding of search intent

- Technical SEO troubleshooting

- On-page SEO optimization

- Website audits

- Competitor analysis

- SEO reporting

- Excellent written English

- Strong analytical and problem-solving skills

- Ability to manage multiple client projects

- Excellent attention to detail

- Strong organizational and time management skills

- Ability to work independently with minimal supervision

- Strong communication skills

- Ability to meet deadlines consistently

B. High-Value Skills

Highly desirable but not mandatory:

- Local SEO

- Google Business Profile optimization

- Schema markup implementation

- Core Web Vitals optimization

- Site migration experience

- Link-building outreach

- Content strategy development

- AI-assisted SEO workflows

- Experience with ChatGPT, Claude, or Gemini

- Experience using Screaming Frog

- Experience using Ahrefs

- Experience using Semrush

- Experience using SurferSEO

- Basic HTML/CSS/JavaScript knowledge

- Conversion Rate Optimization (CRO)

- Familiarity with Google Tag Manager

To be considered for this role, please read every instruction on this page before submitting. This application contains specific instructions embedded throughout - submissions that don't follow them will be automatically rejected.

- Attention to detail matters.

- Submit the application form in full.

READ BEFORE SUBMITTING

To confirm you have read this job description thoroughly:
(1) In the Strategic Thinking Statement, write the words "Data Before Assumptions."
(2) In the Execution Approach, include the name of your favorite social media platform.

FORM HERE > INSERT FORM

*All applications must be submitted via the form. Incomplete submissions will not be reviewed.*
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What Happens Next:
(1) You submit the application form.
(2) We review resumes and shortlist suitable candidates.
(3) Shortlisted candidates receive a practical skills assessment.
(4) Only applicants who demonstrate strong attention to detail and successfully complete the skills assessment will move forward.

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Responsibility & Context

A. The Role

As an SEO Specialist, you will be responsible for improving our clients' organic search performance by planning, implementing, monitoring, and optimizing SEO strategies. You will collaborate with our marketing, content, and web development teams to ensure websites achieve sustainable growth in search engine rankings and generate qualified leads.

Key Responsibilities:

- Perform comprehensive SEO audits

- Conduct keyword research and competitor analysis

- Optimize website content and metadata

- Improve internal linking structures

- Identify and resolve technical SEO issues

- Monitor website health and indexing

- Develop SEO strategies tailored to each client

- Manage Local SEO campaigns

- Optimize Google Business Profiles

- Monitor rankings and organic traffic

- Prepare monthly SEO performance reports

- Stay updated with Google's algorithm changes

- Collaborate with content writers and developers

- Recommend improvements for user experience and website performance

- Identify new growth opportunities for clients

B. Important

Success in this role requires:

- A proactive mindset

- Strong ownership of assigned accounts

- Data-driven decision making

- High attention to detail

- Ability to prioritize multiple projects

- Continuous learning of SEO trends and Google updates

- Strong communication with internal teams and clients

- Commitment to delivering measurable SEO results