Search Engine Marketing (SEM) Specialist (Digital Marketing)

Job Description

Title: Search Engine Marketing (SEM) Specialist (Digital Marketing)

Company Name: Pathfinder Marketing

Vacancy: 1

Age: 18 to 60 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 15000 (Monthly)

Experience:

• 2 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

• 2 to 6 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

• Age 18 to 60 years

• Minimum 2–4 years of experience in Search Engine Marketing (SEM) or PPC campaign management.

• Proven experience managing Google Ads campaigns with measurable ROI/ROAS results.

• Hands-on experience with keyword research, bidding strategies, and campaign optimization.

• Experience with conversion tracking setup using GA4 and Google Tag Manager.

• Familiarity with landing page optimization and conversion rate improvement strategies.

• Experience working with budgets, reporting, and performance-driven campaigns.

• Exposure to eCommerce or lead generation campaigns is highly preferred.

• Must be highly data-driven with strong analytical thinking

• Focus on measurable performance outcomes (ROI, CPA, ROAS)

• Ability to work across numerous client accounts and in a performance-focused environment

• Strong accountability for campaign results and optimisation decisions

• Must stay updated with Google Ads changes, policies, and best practices

• Commitment to ethical and compliant advertising practices

Essential Skills

• Strong knowledge of Google Ads platform and campaign structures

• Expertise in keyword research, match types, and search intent targeting

• Ability to optimize campaigns for CTR, CPA, CPL, and ROAS

• Proficiency in GA4 reporting and campaign performance analysis

• Experience with Google Tag Manager for tracking setup and debugging

• Strong analytical and problem-solving skills

• Ability to manage multiple campaigns and budgets simultaneously

• Excellent communication and reporting skills

• Strong attention to detail and data accuracy

High-Value Skills

• Experience with Performance Max campaigns and smart bidding strategies

• Knowledge of Meta Ads or multi-channel paid media strategies

• Experience in CRO (Conversion Rate Optimisation) and landing page testing

• Advanced remarketing and audience segmentation strategies

• Experience with Looker Studio dashboard creation and automation reporting

• Understanding of sales funnels and customer journey mapping

• Experience in eCommerce SEM scaling strategies

• Knowledge of AI tools for ad copy and campaign optimization

The Role

• Plan, execute, and optimize Google Ads campaigns across search, display, and remarketing networks

• Conduct keyword research and develop high-performing campaign structures

• Manage bidding strategies to maximize ROI and achieve campaign goals

• Monitor and analyse campaign performance daily, weekly, and monthly

• Optimize ad copy, targeting, and landing pages to improve conversion rates

• Set up and maintain accurate conversion tracking using GA4 and GTM

• Provide clear performance reports with insights and recommendations

• Collaborate with designers, developers, and marketing teams to improve campaign outcomes

• Continuously test and refine campaigns to improve efficiency and scalability