Digital Marketing Specialist-AI & Automation

Job Description

Title: Digital Marketing Specialist-AI & Automation

Company Name: Campus Transfer

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience: --

Published: 2026-08-12

Application Deadline: 2026-08-31

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Key Responsibilities

• Plan, execute, manage and optimize digital marketing campaigns.

• Manage and optimize Meta/Facebook advertising campaigns.

• Develop lead-generation strategies and monitor campaign performance.

• Analyze leads, conversions, campaign costs and overall marketing performance.

• Develop and implement SEO strategies for the company's website.

• Conduct keyword research, competitor analysis and SEO audits.

• Improve on-page, technical and content SEO.

• Monitor website performance using Google Analytics and Google Search Console.

• Identify opportunities to improve organic traffic, leads and conversions.

• Develop and manage email marketing campaigns.

• Create automated email sequences, lead-nurturing and follow-up campaigns.

• Manage email databases, segmentation and re-engagement campaigns.

• Help develop and manage future email outreach and marketing initiatives.

• Research new digital marketing tools, platforms and strategies.

• Use AI tools to improve marketing research, content, analysis and workflows.

• Work with management to identify repetitive or inefficient business processes.

• Analyze business problems and identify opportunities for automation.

• Support the implementation of Go High Level (GHL) across the company's teams and workflows.

• Build or manage workflows using Zapier, Airtable and other automation platforms.

• Explore and implement AI-powered workflows and AI agents where appropriate.

• Help connect different systems using APIs and webhooks.

• Work with CRM, marketing, website and business-management systems.

• Test, monitor and improve implemented systems and automations.

• Prepare regular reports on digital marketing, SEO, email campaigns and other digital activities.

Problem-Solving & Implementation

The successful candidate will work closely with management on new projects and business challenges.

The working process will generally be:

Problem/Idea → Analysis → Research → Solution → Implementation → Testing → Improvement

For example, if the company wants to improve its CRM, automate a manual process, introduce an AI workflow or build a new email marketing system, the candidate will be expected to analyse the requirement, research possible solutions and help implement the agreed solution.

The candidate should be comfortable learning new technologies and taking ownership of projects rather than waiting for step-by-step instructions.