Assistant Manager – Brand & Digital Marketing

Job Description

Title: Assistant Manager – Brand & Digital Marketing

Company Name: Eon Group of Industries

Vacancy: --

Age: 30 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 6 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM)

• Master of Business Administration (MBA) in Marketing

• 4 to 6 years
• The applicants should have experience in the following business area(s): Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM)

• Age 30 to 40 years

Skills:

Brand Management

Digital Marketing

StrategySEO & SEM

Google Analytics

Social Media Marketing

Content Marketing

Marketing Automation

Campaign Management

Market Research

Data Analysis & Reporting

Key Responsibilities

1. Brand Management

• Assist in developing and executing annual brand strategy and marketing plans.

• Ensure consistent brand identity, messaging, and visual standards across all communication channels.

• Develop and implement brand awareness and brand equity enhancement initiatives.

• Monitor market trends, customer insights, and competitor activities to identify growth opportunities.

• Coordinate with internal stakeholders and external agencies for branding projects and campaigns.

• Manage brand assets, promotional materials, and corporate communication activities.

2. Digital Marketing Strategy & Execution

• Develop and execute digital marketing campaigns across multiple platforms.

• Manage company websites, landing pages, and digital content to improve user engagement and conversion.

• Plan and execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.

• Manage social media marketing campaigns and online community engagement.

• Oversee email marketing, SMS marketing, and marketing automation initiatives.

• Optimize digital campaigns to maximize reach, engagement, lead generation, and ROI.

3. Content Development & Communication

• Develop content strategies aligned with business objectives.

• Coordinate creation of digital content including articles, blogs, videos, graphics, infographics, and social media content.

• Ensure all marketing communications maintain brand consistency.

• Support corporate communication, public relations, and employer branding initiatives.

• Review and approve marketing content before publication.

4. Campaign Management

• Plan and execute integrated marketing campaigns for product launches, promotional activities, events, and seasonal campaigns.

• Coordinate campaign execution with sales, product, and business teams.

• Monitor campaign performance and recommend improvements.

• Manage campaign budgets effectively to achieve marketing objectives.

5. Analytics & Performance Monitoring

• Track and analyze digital marketing KPIs using analytical tools.

• Prepare monthly marketing performance reports and dashboards.

• Monitor website traffic, customer behavior, lead conversion rates, and campaign effectiveness.

• Conduct A/B testing and performance optimization initiatives.

• Provide actionable insights for continuous improvement.

6. Market Research & Customer Insights

• Conduct market research to understand customer preferences and market dynamics.

• Analyze customer feedback and digital engagement metrics.

• Identify emerging digital trends and recommend innovative marketing approaches.

• Support product positioning and customer acquisition strategies.