Title: Digital Marketing Executive
Company Name: HOTEL MEDIA INTARNATIONAL By GSTM
Vacancy: --
Age: 20 to 35 years
Job Location: Cox`s Bazar
Salary: Negotiable
Experience:
Graduation and Post-Graduation in any subject. If you have Diploma in Computer Science and Certificate Course he/she may have considerable for Post-Graduation Degree
Manage social media, paid ads, SEO, OTA listings, and website content.
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Web Trends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing hotel presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
As per company policy