Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: eCommetrix

Vacancy: 02

Age: 24 to 30 years

Job Location: Dhaka

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, Public Relation Companies, E-commerce, Business-to-Business (B2B) Software and Services Startup

• Bachelor of Business Administration (BBA)
• HSC

• 1 to 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Software Company, Public Relation Companies, E-commerce, Business-to-Business (B2B) Software and Services Startup

• Age 24 to 30 years

We are looking for a proactive Digital Marketing Executive (Meta Marketing) who can plan, execute, and optimize Facebook/Instagram campaigns to generate measurable results (leads/sales). The role also involves client management, sales-driven content planning & scripting, and strong client communication to ensure smooth delivery and performance growth.
Job Responsibilities

• Plan, launch, and manage Meta (Facebook/Instagram) ad campaigns (Lead/Sales/Traffic/Engagement) end-to-end.

• Set up campaign structure properly: Objective, audience, placements, budget, bidding, creatives.

• Research and build audiences: Core Interest, Custom Audience, Lookalike, retargeting windows (7/14/30 days).

• Monitor daily performance and optimize based on key metrics: CPM, CTR, CPC, CVR, CPA, ROAS.

• Run A/B tests on creatives, audiences, and copies; document learnings and scale winning combinations.

• Coordinate with designer/video editor to produce high-performing creatives aligned with funnel stages.

• Write and refine ad copy: Primary text, headline, description, CTA (Bangla/English as needed).

• Ensure tracking setup: Pixel, Conversion API , event verification, UTM tagging, and campaign hygiene.

• Prepare weekly performance reports with insights and next action plan.

Client & Content Responsibilities :

• Handle client management: understand client goals, collect requirements, and ensure on-time delivery.

• Maintain regular client communication via call/WhatsApp/email; provide campaign updates and action plans.

• Do sales-driven content planning for Meta: offer, angle, hook, objections, and CTA-based content mapping (TOFU–MOFU–BOFU where applicable).

• Create video/content script outlines for ads: hook → problem → solution → offer → proof → CTA.

• Collect client feedback, translate it into actionable tasks for creatives/campaign, and manage revisions smoothly.

• Support basic sales coordination: lead quality follow-up notes, CRM/lead sheet updates (if applicable).
  

• Performance bonus
• Salary Review: Half Yearly
• Festival Bonus: 2