Senior Officer, Digital Assets & Communications

Job Description

Title: Senior Officer, Digital Assets & Communications

Company Name: bKash Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Banks, Telecommunication, Manufacturing (FMCG), Advertising Agency, IT Enabled Service, Financial Technology (Fintech) Startup

• Bachelor of Business Administration (BBA) in Marketing

• 2 to 4 years
• The applicants should have experience in the following business area(s): Banks, Telecommunication, Manufacturing (FMCG), Advertising Agency, IT Enabled Service, Financial Technology (Fintech) Startup

• Excellent presentation skills and ability to translate analytics into visual Formats (e.g., PowerPoint, Canva).

• Excellent communication and collaboration abilities for effective teamwork.

• Ability to prioritize tasks and manage time efficiently in a fast-paced environment.

• Strong attention to detail and commitment to delivering high-quality results.

• Analyze user insights and bKash offerings to design long-term communication strategies promoting a cashless lifestyle.

• Build in-depth knowledge of bKash’s role in advancing a digital-first society and influencing digital behavior from a communications perspective.

• Assist in developing and managing project roadmaps with actionable steps to achieve campaign outcomes.

• Identify and evaluate communication opportunities that enhance brand perception and create business value.

• Collaborate with cross-functional teams to design high-impact campaigns utilizing bKash’s digital assets.

• Contribute to digital corporate communications, including managing online presence and award submissions.

• Support the development of strategic partnerships aligned with communication objectives and KPIs.

• Plan and execute multi-platform communication and partnership strategies aligned with brand goals.Coordinate with external agencies for creative development and partner engagement.

• Implement community-focused initiatives that support digital engagement and brand affinity.

• Use digital analytics tools to track campaign performance, monitor industry trends, and support data-driven decisions.

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