Senior Officer/ Asst. Manager, Digital Performance

Job Description

Title: Senior Officer/ Asst. Manager, Digital Performance

Company Name: bKash Ltd.

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Banks, Telecommunication, Advertising Agency, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup

• Bachelor of Business Administration (BBA) in Marketing

• 3 to 5 years
• The applicants should have experience in the following business area(s): Banks, Telecommunication, Advertising Agency, IT Enabled Service, Market Research Firms, Financial Technology (Fintech) Startup

• Proven Experience in Digital Market Analytics

• Proficiency in data analysis tools (e.g., Google Analytics, Excel) with strong analytical skills

• Hands-on experience with different tactical approaches– demand gen, performance Max, TTCX, etc

• Strong understanding of key performance indicators (KPIs)

• Excellent communication and collaboration abilities for effective teamwork

• Ability to prioritize tasks and manage time efficiently in a fast-paced environment

• Strong attention to detail and commitment to delivering high-quality results

• Setting up benchmark and success criteria for campaigns

• Ensure achievement of North Star metrics (MAU, Transaction, and Volume) by utilizing paid media platforms and in-app assets

• Implement content and influencer partnerships to relay relevant campaign communication

• Onboard agencies & partners (Ad Tech, Publishers) by collaborating with cross-functional teams i.e. supply chain, finance, legal

• Optimized allocation of yearly digital marketing budget and monthly provisioning

• Streamline the overall financial reporting process in the alignment of forecast and expenditure

• Ecosystem audit and development and work with cross-functional teams to ensure proper monitoring of digital

• Develop and maintain a digital marketing dashboard for members of the Marketing Leadership team

• Leading digital ecosystem learning for different stakeholders