Digital Marketing & Client Acquisition Specialist

Job Description

Title: Digital Marketing & Client Acquisition Specialist

Company Name: Lowkia

Vacancy: 2

Age: 22 to 45 years

Job Location: Dhaka (Banasree)

Salary: Tk. 70000 - 90000 (Monthly)

Experience:

• 3 to 7 years
• The applicants should have experience in the following business area(s): Advertising Agency, IT Enabled Service, Direct Selling/Marketing Service Company

• 3 to 7 years
• The applicants should have experience in the following business area(s): Advertising Agency, IT Enabled Service, Direct Selling/Marketing Service Company

• Age 22 to 45 years

Performance Marketing Specialist (Meta & Google Ads)

Lowkia LTD  | On-Site (Banasree, Dhaka)

The Opportunity

Are you a data-driven marketer who lives for high ROAS and perfect conversion tracking? Lowkia LTD is looking for a Performance Marketing Specialist to own our paid acquisition strategy across Meta and Google. We aren't just looking for someone to "run ads", we want a strategist who can scale businesses, optimize funnels, and dominate the digital landscape.

Key Responsibilities

1. Meta Ads Mastery (Facebook, Instagram, WhatsApp)

• End-to-End Management: Plan, launch, and optimize high-converting Meta campaigns focused on Lead Gen and Sales.

• Full-Funnel Strategy: Implement advanced retargeting, lookalike audiences, and CAPI/Pixel integration to minimize data loss.

• Creative Guidance: Collaborate with the creative team to produce "scroll-stopping" visuals and high-converting ad copies based on performance data.

2. Google Ads Excellence (Search, Display, YouTube)

• Search & Intent: Build and manage high-intent Search campaigns, including deep keyword research and negative keyword management.

• Performance Max & Display: Scale reach through PMax, Display, and Video (YouTube) ads to ensure brand dominance.

• Bidding & Budgeting: Expertly manage Smart Bidding, Manual CPC, and budget allocation to maximize conversion value.

3. Data, Tracking & Optimization

• A/B Testing: Constant testing of creatives, landing pages, headlines, and audience segments.

• Analytics: Monitor daily KPIs using GA4, GSC, and internal dashboards.

• Technical Setup: Ensure flawless tracking via GTM (Google Tag Manager), Conversion API, and Event tracking.

Candidate Requirements

• Experience: 5+ years of proven experience managing mid-to-large scale budgets on both Meta and Google Ads.

• Technical Savvy: Deep understanding of Pixels, CAPI, GTM, and GA4.

• Analytical Mind: Ability to turn complex data into simple, actionable growth insights.

• Communication: Strong English proficiency (written and verbal) is essential for reporting and collaboration.

• Adaptability: Up-to-date with iOS 14+ tracking changes and the latest Google algorithm updates.

Employment Details

• Employment Status: Full-Time

• Workplace: On-Site (In-Office)

• Work Schedule: Night Shift (9:00 AM – 6:00 PM) | Sunday to Thursday

• Location: House: 124, Road: 15, Block: C, Rampura Banasree, Dhaka-1219

• Compensation: Negotiable (Competitive Salary) + Performance-based Incentives.

Why Join Lowkia LTD?

• Work with a dynamic, fast-growing team.

• Performance-based rewards (the better the ads perform, the more you earn).

• A collaborative environment where your ideas actually matter.
  
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