Digital Marketer SEM & SMM Focus

Job Description

Title: Digital Marketer SEM & SMM Focus

Company Name: Pathfinder Marketing

Vacancy: 1

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

• 1 to 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Direct Selling/Marketing Service Company

Education

(1) Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.

(2) Relevant certifications in digital marketing (e.g., Google Ads, Google Analytics, Meta Ads Manager) are an advantage but not required.

Experience

(1) 2+ years of experience in digital marketing with hands-on work in Search Engine Marketing (SEM) and Social Media Marketing (SMM).

(2) Proven experience managing paid advertising campaigns on platforms such as Google Ads, Meta Ads Manager, and other paid social channels.

(3) Experience in campaign optimization, performance tracking, and ROI analysis.

(4) Familiarity with analytics tools such as Google Analytics and reporting dashboards.

Essential Skills

(1) Strong knowledge of Search Engine Marketing (SEM) and Social Media Marketing (SMM), including campaign setup, optimization, and performance analysis using Google Ads and Meta Ads Manager.

(2) Ability to analyze campaign performance and make data-driven decisions using tools such as Google Analytics.

(3) Strong analytical and problem-solving skills.

(4) Excellent written and verbal communication skills.

Highly Valued Skills

(1) Experience with A/B testing, conversion rate optimization (CRO), and audience targeting strategies.Familiarity with additional marketing tools such as SEMrush, Ahrefs, or marketing automation platforms.

(2) Familiarity with additional marketing tools such as SEMrush, Ahrefs, or marketing automation platforms.

(3) Ability to manage multiple campaigns and deadlines simultaneously.

(4) Detail-oriented with a data-driven mindset.

(5) Experience working in a digital marketing agency is a plus.

The Role

(1) You will be responsible for planning, creating, and managing paid advertising campaigns across search engines and social media platforms.

(2) This role requires strong knowledge of Search Engine Marketing (SEM) and Social Media Marketing (SMM), including campaign setup, optimization, and performance analysis using tools such as Google Ads and Meta Ads Manager.

(3) You will conduct keyword research, audience targeting, and competitor analysis to develop effective advertising strategies that improve campaign performance.

(4) You will monitor campaign performance and prepare reports using analytics tools such as Google Analytics and advertising platform dashboards.

(5) You will collaborate with the creative and content teams to develop effective ad creatives and landing pages that improve engagement and conversion rates.

(6) You will continuously optimize campaigns to improve key metrics such as CTR, conversions, and return on investment (ROI).

(7) You will stay updated on digital marketing trends, tools, and best practices to ensure campaigns remain competitive and effective.

Important

(1) Accuracy in campaign setup, tracking, and reporting is critical.

(2) You must be comfortable managing multiple campaigns simultaneously while meeting performance targets.

(3) A data-driven approach is expected when optimizing campaigns and making marketing decisions.

(4) You will work as part of a broader marketing team and must communicate clearly and professionally.

Read Before Apply

To be considered for this role, please read all of the instructions below carefully first and then take action.

• Attention to detail matters.

• Submit the application form in full.

• All applications must be submitted via the form.

• Incomplete submissions will not be reviewed.

Form > https://share.hsforms.com/1qixT5LIlQjqVgtotnm0yqw2fvos?job_applied_for=Digital%20Marketer&job_application_source=BD%20Jobs&employee_location=Bangladesh&role_type=Full%20Time

Important:

To confirm you have read this job description thoroughly:

(1) In the Strategic Thinking Statement, write the words “Data Before Assumptions.”

(2) In the Execution Approach, include the name of your favourite social media platform.

What Happens Next:

(1) You submit the application form.

(2) We review resumes and shortlist suitable candidates.

(3) Shortlisted candidates receive a practical skills assessment.

(4) Only applicants who demonstrate strong attention to detail and successfully complete the skills assessment will move forward.