Digital & BTL Marketing Manager (Senior Executive Officer / AVP)

Job Description

Title: Digital & BTL Marketing Manager (Senior Executive Officer / AVP)

Company Name: Guardian Life Insurance Limited

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA/MBA major in Marketing/Accounting/Finance & Banking/Banking & Insurance/Management or related field

Experience Requirements:
∎ At least 6 year(s)
∎ The applicants should have experience in the following area(s): Marketing
∎ The applicants should have experience in the following business area(s): Banks, Insurance

Job Responsibilities:
∎ The role holder is responsible for driving marketing activities for existing products and new products so that GLIL products are established as a preferred brand in the operating markets.
∎ Provide inputs to the Marketing Head for preparation of marketing plans (existing and new products, roll out timelines, marketing expenditure, desired benefits).
∎ Take a data driven approach to plan, analyze and optimize rider and driver activation, engagement and reactivation campaigns.
∎ Conduct potential mapping for the pipeline product (for example, development, testing, launch, growth, maturity).
∎ Develop innovative ideas for increased marketing and field effectiveness (for example, innovative branding and promotion initiatives, and product training methodologies).
∎ Develop analytical frameworks and metrics to measure ongoing business performance, understand key drivers, and improve campaign effectiveness.
∎ Help develop our expertise in leveraging multi-channel communications across social, email and newsletter marketing, etc.
∎ Provide detailed planning and execution support for roll out of planned marketing initiatives to the Field sales team (for example, promotional tools, providing technical know-how, coordinating logistics for promotion programs).
∎ Develop and execute online and offline marketing campaigns (emailing, conventional and programmatic display, SEO, social networks, publishing etc.) in close collaboration with other Marketing teams, the Communication team, and in relation with Sales teams, according to the customer segments and business priorities
∎ Work closely with Digital Content & Social Media Manager (Editorial committee) to ensure that Marketing actions are aligned with the content strategy
∎ Manage the production of off-line and online recurring and on-demand marketing content (sales support tools, product sheets, brochures, website, etc.)
∎ Product Training Support Activities Support the Field sales staff in resolution of queries/ issues related to product, marketing initiatives, etc. (for example, product queries, damage control for any issues on field).
∎ Market Feedback Provide feedback to Marketing Head / Product Managers regarding activities undertaken (e.g. feedback / reaction on campaigns and promotional activities; opportunities for improvement, customer r queries).
∎ Track and monitor marketing expenses, and provide inputs to the Head of Marketing, as required.
∎ Develop content, story pitches, press releases and reach out to local media to drive relevant press coverage for GLIL
∎ Liaise with key internal stakeholders across functions to develop materials and content required to maintain a successful partner relationship

Additional Requirements:
∎ Both males and females are allowed to apply
∎ Thorough understanding of marketing principles and practices, both theoretical and practical
∎ Proven experience in marketing activities
∎ Strong quantitative orientation (must love spreadsheets)
∎ Have a proven track record of delivering business results
∎ Highly organized and autonomous, but also collaborative and able to work cross-functionally
∎ Comfortable and energized operating in a fast-paced environment and passionate about product

Salary: Negotiable

Compensation & Other Benefits:
∎ Medical allowance, Performance bonus, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 17 Apr 2021

Company Information:
∎ 6 Apr 2021
∎ Guardian Life Insurance Limited
∎ Address : Head Office: Police Plaza Concord (13th Floor), Tower - 02, Plot # 02, Road # 144, Gulshan Avenue, Dhaka-1212
∎ Web : www.guardianlife.com.bd
∎ Business : Guardian Life Insurance Limited is the fastest growing life insurance company in the country. Its main sponsors are Apex, BRAC, and Square and other reputed local and foreign investors. Guardian Life Insurance Limited is committed to the same high values, standards and culture as espoused by our sponsors. Guardian Life Insurance Limited has a vision to bring about a positive change & trust in the life insurance business, through product and process improvement, operational efficiency, excellent service and customer focus. It was established in January 2014 and has already managed to achieve an admirable position in the Insurance Industry and aims to achieve much higher standards in the coming years. Insurance is one way of being prepared for the worst; it offers the surety that the economic part of the pain will be taken care of, Guardian Life Insurance makes every effort required to deliver the best to its customers by providing them with world class insurance and outstanding customer service. They have begun their journey with the motive of offering their customers a healthier, secure and more hopeful future.

Guardian Life Insurance assures a highly skilled and well-informed workforce united with a blend of the latest technology in order to go the extra mile for their valued customers. Innovation, proper risk management and prudent investment mechanisms are our tools in ensuring maximum financial benefits for our customers.

The paid up capital of the company is BDT 33.67 Crores and authorized capital is set at 200 Crores, Guardian Life Insurance is determined to build confidence in the hearts of our sponsors through great administration.



Guardian Life Insurance Limited is seeking highly motivated and talented individuals who have integrity, the relevant experience and a positive attitude to help us bring about the desired change in the Life Insurance industry.

Category: Bank/Non-Bank Fin. Institution

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Source: bdjobs.com

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