Sr. Executive/Executive(PMD & Marketing) under Business Development & Corporate Affairs dept.

Job Description

Title: Sr. Executive/Executive(PMD & Marketing) under Business Development & Corporate Affairs dept.

Company Name: Bangladesh Specialized Hospital PLC

Vacancy: 01

Age: At most 35 years

Job Location: Dhaka (Shyamoli)

Salary: --

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Hospital, Research Organization, Diagnostic Centre, Clinic

• Master of Pharmacy (M.Pharm)/Bachelor of Pharmacy (B.Pharm)/M.sc  or B.sc  Biotechnology & Genetic Engineering/  Masters in any biological Sciences.

• Candidate having MBA will get preferred.

• At least 3 years
• The applicants should have experience in the following business area(s): Hospital, Research Organization, Diagnostic Centre, Clinic

• Age At most 35 years

• The applicants should have experience in the following area(s): Experience of working in a reputed Diagnostic or Hospital would be additional advantage.

• Strong communication, presentation, and interpersonal skills

• Knowledge of healthcare marketing, patient service flow, and corporate engagement.

• Negotiation and relationship management skills.

• Analytical and reporting ability.

• Proficiency in MS Office and reporting tools

Job Summary

The Executive / Senior Executive (PMD & Marketing) is responsible for supporting and implementing patient marketing, promotional, business development, and corporate engagement activities to enhance patient acquisition, service utilization, and brand visibility of Bangladesh Specialized Hospital. The role focuses on developing referral networks, corporate partnerships, and promotional initiatives while ensuring effective coordination with internal departments to support hospital growth objectives.

Key Responsibilities

A. Patient Marketing & Promotion (PMD)

• Execute patient marketing and promotional activities to increase OPD and IPD patient volume.

• Promote hospital services, specialty clinics, and diagnostic facilities through field marketing and in-house initiatives.

• Coordinate health awareness programs, health camps, CME sessions, and promotional events.

• Develop and maintain referral relationships with physicians, diagnostic centers, pharmacies, and healthcare stakeholders.

B. Business Development

• Identify potential business opportunities, referral sources, and partnership prospects.

• Support development and execution of corporate healthcare packages and service agreements.

• Monitor market trends, competitor activities, and patient referral data to support strategic decisions.

C. Branding, Communication & Digital Support

• Support hospital branding initiatives and ensure proper usage of promotional materials.

• Assist with digital marketing activities including social media promotions, website content, and online campaigns.

• Collect and analyze patient and corporate feedback to support service improvement and brand positioning.

• Responsible for managing and responding to Google Reviews to ensure a positive online reputation and patient engagement.

D. Coordination & Internal Communication

• Coordinate with clinical departments, front desk, diagnostic units, billing, and customer service teams to ensure smooth execution of marketing activities.

• Ensure proper communication of promotional offers, packages, and campaigns within the hospital.

• Oversee patient advice management to ensure high-quality patient care and satisfaction.

E. Reporting & Documentation

• Prepare and submit daily, weekly, and monthly activity and performance reports.

• Maintain databases of corporate clients, referral partners, and marketing activities.

• Track marketing expenses, campaign outcomes, and patient conversion data.

• Provident fund,

• Gratuity

• Lunch Facilities: Partially Subsidize

• Salary Review: Yearly

• Festival Bonus: 2

• Gratuity

• Health Benefit

• Earned Leave Encashment and

• Profit Incentive