Sr. Executive, Sales Campaign

Job Description

Title: Sr. Executive, Sales Campaign

Company Name: ACI PLC

Vacancy: --

Age: Na

Job Location: Dhaka (Tejgaon)

Salary: --

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Paint

• Bachelor/Honors

Bachelor`s degree in Marketing, Business Administration, or a related field.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Paint

• Experience: 3-5 years of experience in sales demand generation, campaign support, trade marketing, or a sales support role, preferably within a fast-paced organization.

• Technical Skills: Proficiency in CRM systems, sales automation tools, and analytics platforms. Good skills in MS Excel/Google Sheets for data analysis and reporting.

• Key Competencies: Good project management and organizational skills. Detail-oriented with ability to meet deadlines. Basic understanding of sales processes and lead conversion. Effective communication skills in English and Bangla.

• Who You Are

• A tactical executor who thrives on turning plans into actionable and measurable results. A collaborative team player who is proactive, adaptable, and relentlessly focused on supporting sales objectives and generating qualified pipelines.

• Experience in supporting sales programs and campaign execution in local and international contexts.

• Knowledge of CRM platforms, sales and marketing automation tools.

• Knowledge of the FMCG and pharmaceutical industry will be an added advantage.

• Flexible and willing to travel as required.

To provide tactical, sales-centric execution of demand generation campaigns and programs. The role is responsible for the detailed design, setup, launch, and follow-up of targeted campaigns that will generate and support ACI func-tions with innovative and market centric campaigns. By managing campaign logistics, content, and performance tracking, this position directly will supports the SGCO team with a steady flow of qualified opportunities, ensuring campaign objectives align with and drive ACI`s revenue targets.

Principle Accountabilities:

• Campaign Planning & Design Support: Assist the Demand Generation & Program Lead in translating strategic objectives into executable campaign plans. Help develop campaign calendars, target audience segments, and channel-specific tactics with a focus on lead generation.

• Campaign Execution Support: Support end-to-end alignment and execution of multi-channel sales campaigns (offline focused & with selective online). Coordinate with internal teams and external parties for campaign planning, logistics support, platform setup, launch, and monitoring.

• Sales Enablement & Follow-up Assistance: Work with assigned ACI functions to ensure campaign readiness. Help

• prepare and distribute sales enablement kits and follow-up protocols. Track initial sales contacts and support follow-up activities to improve conversion rates. Conduct market visits as needed to assess campaign impact.

• Automation Support: Assist in executing lead scoring, channel segmentation, and automation initiatives for cam-paigns and sales funnel planning and monitoring.

• Performance Tracking & Reporting Support: Help monitor and report on key campaign metrics (e.g., target vs achievement, distribution coverage, strike rate, etc.). Support post-campaign analysis and provide data for optimiza-tion.

• Cross-functional Coordination: Act as a supportive liaison to ensure smooth campaign execution and alignment with sales goals. Assist in launching campaigns for international markets as required.