Sr. Executive/ Executive- Marketing & Branding (Retail Brand)

Job Description

Title: Sr. Executive/ Executive- Marketing & Branding (Retail Brand)

Company Name: AMIRÁ (Retail Brand of Experience Group)

Vacancy: 02

Age: 27 to 32 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Retail Store, Boutique/ Fashion

• Bachelor of Business Administration (BBA) in Marketing

• At least 3 years
• The applicants should have experience in the following business area(s): Retail Store, Boutique/ Fashion

• Age 27 to 32 years

• Proficiency in Canva, Power Point and other software

• Ability to manage multiple projects and meet deadlines under pressure

• Good knowledge of digital marketing, social media, CRM and customer engagement platforms

• Strong communication, creativity and team coordination skills

• Willingness to travel and attend events, activations, and promotional activities when required

Job Summary:

The Senior Executive/ Executive – Marketing & Branding will be responsible for planning and executing marketing initiatives to strengthen brand visibility, customer engagement, brand experience and business growth. The role will coordinate with internal teams and external partners to ensure effective execution of campaigns and consistent brand communication across all customer touchpoints.

Job Description / Responsibility:

• Plan and execute marketing campaigns, seasonal activities, collection launches, promotional initiatives and brand activations in alignment with business objectives and sales targets.

• Develop creative campaign concepts, storytelling, collection themes, product naming, content ideas and customer engagement initiatives while maintaining a consistent brand identity.

• Coordinate retail marketing activities and ensure effective implementation of branding, promotional materials, visual communication, and customer experience initiatives across stores.

• Develop and manage CRM, membership, loyalty, VIP, SMS, WhatsApp, and other customer engagement initiatives to improve customer retention, repeat purchases, and customer loyalty.

• Manage PR, media, influencer, celebrity, and brand collaboration activities to increase brand awareness, visibility, and market presence.

• Plan and coordinate events including collection launches, store openings, fashion shows, PR events, VIP gatherings, and other promotional and brand experience activities.

• Conduct competitor, market, consumer, and industry research to identify emerging trends, business opportunities, and areas for improvement, and provide actionable recommendations to management.

• Monitor and analyze customer feedback, behavior, and engagement to identify customer needs and recommend initiatives to improve satisfaction, conversion, and overall customer experience.

• Work closely with Sales, Retail, Customer Service, Visual Merchandising, and other departments to align marketing activities with commercial objectives and support sales growth.

• Develop and maintain strategic partnerships with media, influencers, lifestyle brands, corporate organizations, universities, shopping malls, and other relevant platforms.

• Monitor marketing performance and prepare regular reports covering campaign effectiveness, CRM performance, customer engagement, media activities, competitor insights, and other key marketing indicators.

• Proactively identify and implement innovative marketing ideas, customer experiences, promotional opportunities, and brand initiatives that contribute to brand growth, customer loyalty, and overall business performance.

Educational Requirements:

• Bachelor's degree in Marketing, Business Administration or a relevant discipline.

Experience:

• 3–8+ years of relevant experience in Marketing, Brand Management, Retail Marketing, Fashion, Lifestyle, FMCG, or related industries.

• Experience in campaign management, CRM, PR, events, brand activation, and customer engagement will be preferred.