Sr. Executive/ Asst. Manager- Brand & Trade Marketing

Job Description

Title: Sr. Executive/ Asst. Manager- Brand & Trade Marketing

Company Name: Akij Venture Group.

Vacancy: --

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Group of Companies, Electric Wire/Cable, Healthcare/Lifestyle product

• Bachelor/Honors
• Masters

• At least 4 years
• The applicants should have experience in the following business area(s): Electronic Equipment/Home Appliances, Group of Companies, Electric Wire/Cable, Healthcare/Lifestyle product

• Age At least 25 years

• Experience in Electrical, Electronics, or FMCG industry will be considered an added advantage.

• Must have strong understanding of trade channel operations.

• Practical knowledge of market promotion planning, scheme evaluation, and ROI analysis.

• Should be proactive, detail-oriented, and capable of handling multiple trade campaigns simultaneously.

Akij Venture Group, is looking for a dynamic and result-oriented professional for the position of “Sr. Executive/ Assistant Manager – Brand & Trade Marketing” to execute trade programs, drive retail execution, and ensure effective market performance in the electrical product segment.

Responsibilities:

• Develop and execute integrated brand and trade marketing strategies to enhance market share, visibility, and sales growth.

• Plan and implement ATL, BTL, and digital campaigns to strengthen brand positioning and consumer engagement.

• Design and execute trade programs (e.g., Slab, Memo, QPS) in line with business objectives and market dynamics.

• Ensure effective communication of marketing and trade schemes to the sales force and all relevant stakeholders.

• Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities and guide brand initiatives.

• Coordinate with Sales, Marketing, and Finance teams to ensure alignment of trade spending, promotions, and brand objectives.

• Oversee product launches, rebranding initiatives, and retail visibility enhancement through effective merchandising and POSM execution.

• Conduct pre- and post-evaluation of brand campaigns and trade promotions using ROI, sales data, and market insights.

• Manage relationships with creative, media, and activation agencies to ensure timely and high-quality campaign execution.

• Prepare and present performance reports on brand and trade marketing activities with data-driven recommendations for improvement.

• Mobile bill,Tour allowance,Gratuity,Provident fund,Weekly 2 holidays
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Other Benefits as per company policy.