SEO Specialist

Job Description

Title: SEO Specialist

Company Name: Efficient Software Solutions Ltd.

Vacancy: 01

Age: 26 to 38 years

Job Location: Dhaka (DOHS Mirpur)

Salary: Tk. 40000 - 80000 (Monthly)

Experience:

• 4 to 8 years

• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA)

• Bachelor’s degree (BBA) and Master’s degree (MBA) in Marketing/Digital Strategy, or a related field from a reputed university.

• 4 to 8 years

• Age 26 to 38 years

• Proven experience on the following:
• SEO content planning & scheduling.
• Ads campaigns management (Google Search, Display, GA4, Max).
• Managing brand Google Business pages and audience engagement.
• Clear understanding of sales funnels, lead nurturing, and the digital buyer journey.
• Understand user journeys and conversion funnels to improve campaign performance.
• Perform market and competitor research to identify untapped growth areas.
• Has expertise in industry-relevant AI tools.
• Bonus (Nice-to-Have)
• Google Analytics 4 Certification.
• Understanding of the Irish home energy upgrade market.
• 𝗦𝗸𝗶𝗹𝗹𝘀 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗳𝗼𝗿 𝗦𝗘𝗢 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁𝘀:
• Technical Skills: Understanding of HTML, CSS, and website structure is helpful.
• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
• Communication Skills: Effectively communicating SEO strategies and results to various stakeholders.
• Problem-Solving Skills: Ability to identify and resolve SEO-related issues.
• Content Creation Skills: Understanding of how to create engaging and optimized content.
• In essence, an SEO specialist is a crucial part of any digital marketing team, helping organizations improve their online visibility and reach a wider audience through search engines.

𝗥𝗼𝗹𝗲𝘀 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻

An SEO (Search Engine Optimization) specialist is a digital marketing professional who works to improve a website's visibility in search engine results, driving more organic (non-paid) traffic to the site. They achieve this by optimizing website content and structure, analysing data, and implementing strategies to increase rankings on search engine results pages (SERPs).

𝗥𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

• Website Optimization: SEO specialists analyze websites, identify areas for improvement, and implement changes to enhance search engine visibility.
• Keyword Research: They conduct research to identify relevant keywords that users are searching for and incorporate them into website content.
• Content Strategy: SEO specialists develop and implement content strategies to attract and engage users, ensuring content is optimized for search engines.
• Link Building: They build high-quality backlinks from other reputable websites to improve a website's authority and ranking.
• Technical SEO: This involves optimizing website structure, navigation, and other technical aspects to make it easier for search engines to crawl and index the site.
• Performance Analysis: SEO specialists track and analyze website traffic, keyword rankings, and other relevant metrics to assess the effectiveness of SEO strategies.
• Staying Up-to-Date: SEO is constantly evolving, so specialists need to stay informed about the latest trends, algorithm updates, and best practices.
• Collaboration: They work with content creators, web developers, and other marketing teams to integrate SEO best practices into all aspects of a website.
• Reporting: Generating reports on SEO performance and presenting findings to stakeholders.

• Weekly 2 holidays (Saturday and Sunday)

• Flexible work hours and remote-friendly policy

• Work in a flat organization where your voice is always heard

• Provident fund and gratuity facilities

• Performance bonus

• Salary Review: Yearly

• Two Festival Bonus in a year

• Lunch Facilities: Full Subsidize

• Energy Break Snacks: Full Subsidize

• Unlimited Tea, Coffee & Snacks

• Annual tour and team outings

• Generous casual and sick leave policy

• Paternity and Maternity Leave

• Knowledge-sharing sessions to promote continuous learning

• Work with a vibrant team and amazing products

• Gym Facilities

• Training and learning materials to improve skills

• Last but not the least, World Class Work Environment with a dynamic, cross-border team