Senior Manager, Brand and Marketing
Job Description
Title: Senior Manager, Brand and Marketing
Company Name: BRAC Bank Limited
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Minimum Bachelor's degree with satisfactory academic track record, preferably with a major in Marketing or Business Administration;
Experience Requirements:
∎ 8 to 10 year(s)
Job Responsibilities:
∎ Formulating of digital marketing strategy and implementation for products and mother brand;
∎ Developing digital and conventional media content for Retail, Cards, SME and Digital Banking;
∎ Initiating and facilitating Market Research; Supervising Surveys, FGDs and Brand Equity Study;
∎ Monitoring social media and web-based customer engagement activities;
∎ Supervising Brands team for regular business as usual branding and event related activities;
∎ Coordinating cross-functional activities between different divisions and interest groups;
∎ Strategic planning of product branding to support business team, branch employees and sales force;
∎ Developing communication support plan and budget for different campaigns (occasional and planned) to promote Retail, SME and Digital banking;
∎ Strategizing and planning for pan-bank events and activations (internal and external);
∎ Coordinating all new designing and redesigning of bank's forms and stationaries
∎ Coordinating touch-point branding and Employer Branding.
Additional Requirements:
∎ Minimum 8-10 years' experience in relevant area from Banks, NBFIs and Ad agencies will get preference;
∎ Must have good computer literacy;
∎ Excellent interpersonal relationship and good written and verbal communication skills in both English and Bengali;
∎ Proactive and strong analytical ability to assist decision making;
∎ Ability to work under pressure i.e., meet deadlines, manage priorities and have multi-tasking ability;
∎ Knowledge on banking operations, markets and regulatory guidelines.
Application Deadline: December 25, 2019
Company Information:
∎ BRAC Bank Limited
∎ Business : BRAC Bank Limited, pioneer in SME Banking, delivers a full array of banking services to individuals as well as business entities. With a network of 184 Branches, over 460 ATMs, 448 SME Unit Offices and 229 remittance delivery points, the Bank has unmatched reach to provide a comprehensive range of solutions to serve millions.
Category: Bank/Non-Bank Fin. Institution
Source: bdjobs.com
Deadline Expired on 25th Dec 2019
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