Senior Executive/ Executive, Digital Marketing
Job Description
Title: Senior Executive/ Executive, Digital Marketing
Company Name: Ajker Patrika a concern of US-Bangla Group
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ MBA/BBA in Marketing from a reputed University.
∎ Skills Required: Knowledge of ad serving tools, Knowledge of ranking factors and search engine algorithms, Knowledge of web analytics tools
Experience Requirements:
∎ At least 3 year(s)
∎ The applicants should have experience in the following area(s):
Digital Marketing, Digital Media analytics, SEO and Digital
∎ The applicants should have experience in the following business area(s):
Newspaper/Magazine, Online Newspaper/ News Portal
Job Responsibilities:
∎ Assisting in the formulation of strategies to build a lasting digital connection with customer.
∎ Plan and monitor the ongoing company presence on social media (Facebook YouTube, Twitter, Instagram, IMO, and Viber etc.)
∎ Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
∎ Be actively involved in SEO efforts (keyword, image optimization etc.)
∎ Build an SEO strategy across web entities.
∎ Monitor search algorithms set by search engines to keep up with changes in the SEO landscape.
∎ Researching and implementing content recommendations for organic SEO success.
∎ Prepare online newsletters and promotional emails and organize their distribution through various channels
∎ Provide creative ideas for content marketing and update website
∎ Collaborate with designers to improve user experience
∎ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
∎ Acquire insight in online marketing trends and keep strategies up-to-date
∎ Maintain partnerships with media agencies and vendors
∎ Look for fake Facebook pages that are violating the organization’s trademark and file complaints against them
Additional Requirements:
∎ Age at least 22 years
∎ Excellent understanding of digital marketing concepts and best practices
∎ Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
∎ Analytical mindset and critical thinking
∎ Applicants should have experience in Media buying, Lead Generation, Search Engine Optimization (SEO).
∎ Excellent command over MS Excel, MS Word and MS PowerPoint
∎ Excellent interpersonal, communication, listening and presentation skills
∎ The ability to work both as a team and independently
∎ Communicate clearly to superiors and give understandable instruction to subordinates
∎ Creative content writing
∎ Analyze problems and discover the best ways to solve them
Salary: Negotiable
Compensation & Other Benefits:
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 24 Dec 2022
Company Information:
∎ 10 Dec 2022
∎ Ajker Patrika a concern of US-Bangla Group
∎ Business : Group of Companies (Airlines, Real Estate, Education, Medical, Leather Products, Electronics, Fashion, Courier/Air Express, Food Products, Media)
Category: Marketing/Sales
: Worked experience in Digital Marketing at Dhaka based top ranked newspaper will get preference.
