Digital Marketing Strategist

Job Description

Title: Digital Marketing Strategist

Company Name: ShohozSoftwareBD

Vacancy: 2

Age: 25 to 35 years

Job Location: Dhaka (Merul Badda)

Salary: Tk. 30000 - 40000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Telecommunication, Software Company, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): Telecommunication, Software Company, Business-to-Business (B2B) Software and Services Startup, Advertising Technology (AdTech) Startup

• Age 25 to 35 years
• Only Male

- Google Ads and/or Meta certification.

- Professional certification in SEO or Digital Marketing will be an added advantage.

- Experience with lead generation, or performance marketing campaigns.

- Experience managing multiple brands or campaigns.- Knowledge of landing page optimization and conversion funnel management.

- Experience with marketing analytics and performance reporting.

- Basic knowledge of content strategy and keyword research.

We are looking for a highly motivated, performance-driven, and strategic Senior Executive / Assistant Manager – Digital Marketing Strategy to lead and execute our digital marketing initiatives. The ideal candidate should have strong hands-on experience in Meta Ads, Google Ads, SEO, and YouTube SEO, with a proven track record of generating leads, improving campaign performance, and delivering measurable business results.

Educational Requirements

- Bachelor’s degree in Marketing, Business Administration, CSE, or a related field.

- Professional certification in Digital Marketing will be an added advantage.

Experience Requirements

- 3–5 years of hands-on experience in Digital Marketing, Performance Marketing, SEO, or Digital Marketing Strategy.

- Must have practical and proven experience in Meta Ads and Google Ads.

- Strong practical knowledge of SEO and YouTube SEO.

- Experience in managing paid advertising campaigns, lead generation, and conversion-focused campaigns is required.

- Agency experience will be an added advantage.

Key Responsibilities

- Develop and implement effective digital marketing strategies aligned with business objectives to drive brand awareness, customer engagement, lead generation, and business growth.

- Plan, execute, monitor, and optimize digital marketing campaigns across Meta (Facebook & Instagram) and Google Ads.

- Develop and implement effective SEO and Performance Marketing strategies to improve organic visibility, website traffic, leads, and conversions.

- Manage campaign budgets, audience targeting, bidding, creatives, and conversion funnels.

- Optimize campaigns to improve ROI, ROAS, CPL, CPA, and conversion rates.

- Develop and execute lead-generation and conversion-focused campaigns.

- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.

- Develop and implement effective SEO strategies to improve organic rankings, visibility, and website traffic.

- Manage and optimize YouTube SEO, including video titles, descriptions, keywords, tags, thumbnails, and content optimization.

- Monitor campaign, SEO, and social media performance and prepare regular performance reports for management.

- Analyze customer behavior, campaign data, search trends, and market trends to identify growth opportunities.

- Coordinate with Content, Creative, Sales, and other relevant teams to ensure effective execution of digital marketing strategies.

- Manage social media marketing activities and ensure alignment with overall brand objectives.

- Monitor competitors and identify new digital marketing, SEO, and business growth opportunities.

- Stay updated with changes in Meta and Google advertising platforms, search algorithms, YouTube algorithms, and digital marketing trends.

• T/A,Provident fund,Tour allowance,Performance bonus,Gratuity,Over time allowance,Mobile bill,Medical allowance
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive salary based on experience and capability.

• Festival Bonus as per company policy.

• Mobile allowance, where applicable.

• Evening snacks.

• Unlimited tea/refreshments.

• Monthly refreshment activities.

• Training and professional development opportunities.