Marketing Specialist

Job Description

Title: Marketing Specialist

Company Name: Niduslab

Vacancy: 3

Age: 20 to 35 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup
• Freshers are also encouraged to apply.

• Bachelor of Business Administration (BBA) in Marketing, Mass Communication & Journalism, Computer Science, Computer Engineering
• Master of Business Administration (MBA) in Marketing

• 1 to 2 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup
• Freshers are also encouraged to apply.

• Age 20 to 35 years

• 1–2 years of experience in marketing, digital marketing, business development, or related roles. Fresh graduates with strong practical skills may also be considered.
• Basic understanding of B2B marketing, digital campaigns, and lead generation principles.
• Familiarity with social media marketing, content creation, and online advertising platforms.
• Interest in SaaS, technology products, and startup-driven business environments.
• Strong willingness to learn, grow, and take initiative.
• Basic understanding of B2B SaaS marketing funnels, customer journey, and conversion-focused marketing.
• Familiarity with digital marketing tools and platforms such as Google Ads, LinkedIn Ads, Meta Ads, email marketing tools, and analytics tools.
• Ability to create marketing content including social media copy, email content, blog drafts, case study drafts, and promotional materials.
• Basic understanding of SEO, SEM, and performance marketing concepts.
• Familiarity with CRM systems and campaign tracking is an advantage.
• Good communication and writing skills in English.
• Ability to manage multiple tasks and deadlines in a startup environment.
• Self-motivated, proactive, and able to work with minimal supervision.

About NidusLab

NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions. In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

• NidusTime: An all-in-one HR management platform offering time tracking, task management, payroll, recruitment, and workforce automation.

• NidusJob: An AI-integrated job search platform that redefines how candidates and employers connect.

• NidusERP: An AI-powered ERP platform for SMEs, startups, retail, service, and multi-industry businesses, offering modular tools for Accounting, POS, Inventory, CRM, Sign, Marketing, and Projects to automate operations and grow smarter.

• AZKINC: A global platform connecting consultants from diverse fields—including business & management, career development, health & wellness, life coaching, finance, and education—empowering professionals to reach clients worldwide and deliver transformative results.

At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

To support our growing brand visibility and customer acquisition efforts, NidusLab is seeking a Marketing Specialist who is passionate about marketing, eager to learn, and capable of supporting the execution of strategic marketing initiatives across digital and offline channels.

Position Overview

The Marketing Specialist will support the marketing team in executing campaigns, creating content, generating leads, conducting market research, and strengthening the brand presence of NidusLab and its products. This role is ideal for a motivated early-career marketer who wants hands-on experience in B2B SaaS, tech marketing, digital campaigns, and growth-focused marketing operations.

The ideal candidate should be creative, organized, proactive, and comfortable working in a fast-paced startup environment.

Key Responsibilities

Marketing Support & Execution

• Assist in the execution of marketing strategies and campaigns to support brand awareness, lead generation, and customer acquisition.

• Support go-to-market activities for product launches, feature rollouts, and promotional campaigns.

• Help maintain consistent branding and messaging across the Nidus ecosystem.

• Conduct campus outreach to onboard job seekers and HR/corporate outreach to onboard employers to NidusJob.

• Represent NidusJob at career fairs, seminars, workshops, and other industry events to promote the platform and build awareness.

• Distribute marketing materials and communicate NidusJob’s value proposition to prospective users and employers.

• Build and maintain relationships with universities, students, HR professionals, employers, and relevant organizations.

Campaign Management

• Assist in managing marketing campaigns across social media, email marketing, content marketing, digital advertising, and events.

• Coordinate with internal teams including product, design, sales, and support to ensure campaign alignment and timely execution.

• Monitor campaign performance and prepare basic reports on reach, engagement, and lead generation.

Content & Communication

• Help develop marketing content such as social media posts, email campaigns, landing page content, blogs, company profiles, brochures, and presentation materials.

• Support thought leadership and brand storytelling initiatives for NidusLab and its products.

• Maintain professional written communication in English for marketing and business-related content.

Digital Marketing & Lead Generation

• Support execution of digital marketing campaigns through platforms such as Google Ads, LinkedIn Ads, and Meta Ads.

• Assist in lead generation activities through online outreach, partnerships, events, and campaign follow-ups.

• Help manage CRM and marketing tools for lead tracking, campaign updates, and reporting.

• Support SEO, SEM, and performance marketing efforts to improve visibility and qualified lead generation.

Research & Market Insights

• Conduct market research, competitor analysis, and audience research to identify growth opportunities.

• Assist in analyzing customer behavior, campaign trends, and marketing data for decision-making.

• Support identification of partnership, networking, and brand collaboration opportunities.

Events & Business Development Support

• Assist in company participation in webinars, networking events, corporate programs, and promotional activities.

• Support outreach initiatives for partnerships, lead generation, and brand expansion.

• Help prepare marketing materials for business presentations, meetings, and external communications.

Key Competencies

• Creative and detail-oriented mindset

• Good analytical and problem-solving ability

• Eagerness to learn and adapt quickly

• Ability to work in a fast-paced startup environment

• Passion for branding, marketing, and business growth