Senior Marketing Specialist

Job Description

Title: Senior Marketing Specialist

Company Name: Niduslab

Vacancy: 3

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-09-09

Application Deadline: 2026-10-09

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

About NidusLab

NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions. In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

• NidusTime: An all-in-one HR management platform offering time tracking, task management, payroll, recruitment, and workforce automation.

• NidusJob: An AI-HI powered job search platform that redefines how candidates and employers connect.

• NidusERP: An AI-powered ERP platform for SMEs, startups, retail, service, and multi-industry businesses—offering modular tools for Accounting, POS, Inventory, CRM, Sign, Marketing, and Projects to automate operations and grow smarter.

• AZKINC: A global platform connecting consultants from diverse fields—including business & management, career development, health & wellness, life coaching, finance, and education, empowering professionals to reach clients worldwide and deliver transformative results.

 At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

 To accelerate brand visibility and customer acquisition, NidusLab is seeking a Senior Marketing Specialist who can craft and execute strategic marketing initiatives while driving measurable business growth.

Position Overview

The Senior Marketing Specialist will lead customer acquisition and outreach initiatives for NidusLab and its products, with a primary focus on generating qualified leads, initiating business relationships, and converting prospects into customers. The role will also be responsible for strengthening brand positioning and market presence across digital and offline channels.

This individual will develop and execute outreach-driven marketing and go-to-market strategies, manage integrated campaigns, build strategic partnerships, and identify new business opportunities across SMEs, enterprise organizations, government institutions, and other target markets. The role will work closely with sales, product, engineering, and leadership teams to create a unified approach to lead generation, engagement, and conversion.

The ideal candidate is a results-driven, proactive marketer with experience in B2B SaaS and technology marketing, direct outreach, lead generation, digital growth campaigns, partnership development, and enterprise customer acquisition. Success in this role will be measured primarily by the ability to generate meaningful business opportunities, build a strong sales pipeline, acquire customers, and contribute directly to revenue growth.

Key Responsibilities

1. Outreach & Customer Acquisition — Primary Focus

• Develop and execute proactive outreach campaigns to acquire new customers, partners, and business opportunities.

• Build and manage targeted B2B and enterprise prospect lists and conduct outreach through email, LinkedIn, phone, events, networking, and other relevant channels.

• Research prospects, identify decision-makers, initiate conversations, and turn prospects into qualified leads and customers.

• Develop personalized outreach messages, presentations, proposals, and follow-up sequences based on prospect needs.

• Maintain consistent follow-up with prospects throughout the lead-generation and conversion cycle.

• Track outreach activities, response rates, meetings, qualified leads, conversions, and revenue contribution.

• Build and continuously improve lead-generation and customer-acquisition pipelines for NidusLab products and services.

• Support outreach to government agencies, corporations, SMEs, institutions, and strategic partners, with a strong focus on generating measurable business opportunities.

2. Strategy & Planning

• Develop and execute comprehensive marketing strategies to drive business growth, customer acquisition, and sales targets.

• Develop go-to-market plans for new product launches, services, and feature rollouts.

• Identify growth opportunities across government tenders, enterprise markets, partnerships, and emerging business segments.

• Define target markets, customer segments, value propositions, positioning, and acquisition strategies.

3. Campaign Management

• Plan and lead integrated marketing campaigns across outreach, advertising, email, content marketing, events, and social media.

• Develop compelling messaging, storytelling, and positioning for the NidusLab ecosystem and its products.

• Coordinate with product, engineering, sales, and support teams to ensure consistent messaging and customer experience.

• Create campaigns specifically designed to generate qualified leads, meetings, demos, trials, and sales opportunities.

4. Business Development & Partnerships

• Drive lead generation, qualification, relationship development, and deal conversion in collaboration with the sales and leadership teams.

• Identify and build strategic partnerships with industry players, technology vendors, educational institutions, government organizations, and other potential partners.

• Identify and pursue government tenders, enterprise contracts, corporate partnerships, and institutional opportunities.

• Participate in client meetings, product presentations, demonstrations, negotiations, proposals, and tender processes.

• Develop long-term relationships with key prospects and strategic accounts.

5. Digital Growth & Marketing Technology

• Oversee the effective use of CRM, marketing automation, email marketing, analytics, and lead-management platforms.

• Use data and performance metrics to optimize outreach and marketing campaigns.

• Monitor acquisition costs, conversion rates, pipeline performance, campaign ROI, and other key growth metrics.

• Continuously test and improve outreach strategies, messaging, targeting, and conversion processes.

6. Performance & Growth

• Establish measurable KPIs for outreach, lead generation, meetings, customer acquisition, partnerships, and revenue growth.

• Analyze campaign and outreach performance and take corrective action when targets are not being met.

• Develop scalable customer-acquisition processes that can support the growth of NidusLab and its ecosystem of products.

What We Offer Competitive salary and performance-based incentives (if applicable) Opportunity to shape the marketing foundation of a growing Tech brand. A dynamic and innovative work environment. Career growth & development opportunities. Weekly holiday day, Performance bonuses, Sick Leave, Annual Leave and Festival bonus.