Marketing Manager: Growth & Client Acquisition

Job Description

Title: Marketing Manager: Growth & Client Acquisition

Company Name: Niduslab

Vacancy: 2

Age: 23 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Market Research Firms, Direct Selling/Marketing Service Company
• Freshers are also encouraged to apply.

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Science (BSc) in Computer Engineering
• Bachelor of Business Studies (BBS)
• Bachelor in Engineering (BEngg)

• 2 to 5 years
• The applicants should have experience in the following business area(s): Market Research Firms, Direct Selling/Marketing Service Company
• Freshers are also encouraged to apply.

• Age 23 to 40 years

Additional Requirements:

• Strong understanding of B2B SaaS marketing funnels, customer journey mapping, and conversion optimization.

• Hands-on experience with digital marketing platforms such as Google Ads, LinkedIn Ads, Meta Ads, and marketing automation tools.

• Ability to develop high-impact marketing content, including landing pages, case studies, email campaigns, and thought leadership articles.

• Experience managing SEO, SEM, and performance marketing campaigns to generate qualified leads.Proficiency in CRM systems and marketing analytics tools to track campaign performance and ROI.

• Strong capability in market research, competitor analysis, and data-driven decision making.Ability to represent the company in industry events, networking programs, webinars, and corporate presentations.

• Experience in B2B lead generation through LinkedIn outreach, partnerships, and strategic alliances.

• Excellent project management skills with the ability to manage multiple campaigns simultaneously.

• Strong writing and communication skills in English for professional marketing and business communication.

• Familiarity with Bangladesh’s corporate, enterprise, and technology market landscape will be an advantage.

• Self-driven, proactive, and capable of working with minimal supervision in a fast-paced startup environment.

About NidusLab

NidusLab is a premium technology company delivering cutting-edge software development, application development, web development, and AI-driven solutions.

In addition to providing full-scale digital services, NidusLab develops innovative in-house products designed to solve real-world challenges:

• NidusTime: An all-in-one HR management platform offering time tracking, task management, payroll, recruitment, and workforce automation.

• NidusJob: An AI-integrated job search platform that redefines how candidates and employers connect.

• NidusERP — A modular ERP platform helping businesses manage accounting, POS, inventory, CRM, marketing, projects, and operations

• AZKINC: A global platform connecting consultants from diverse fields—including business & management, career development, health & wellness, life coaching, finance, and education, empowering professionals to reach clients worldwide and deliver transformative results.

At NidusLab, our mission is to deliver future-ready digital solutions that help organizations transform, scale, and thrive in an AI-driven world.

To accelerate brand visibility and customer acquisition, NidusLab is seeking a Marketing Manager: Growth & Client Acquisition who can craft and execute strategic marketing initiatives while driving measurable business growth.

Position Overview

NidusLab is looking for a results-driven Marketing Manager to lead an 8–10-member multidisciplinary marketing team and build a strong client-acquisition and revenue-generation engine.

The primary objective of this position is to turn marketing activities into measurable business results—qualified leads, clients, and revenue.

Key Responsibilities

1. Marketing Leadership

• Lead and manage an 8–10 member multidisciplinary marketing team.

• Set clear individual and team goals, KPIs, priorities, and deadlines.

• Monitor team performance and ensure accountability.

• Coach, motivate, and develop team members.

• Build a culture of punctuality, professionalism, ownership, and results.

2. Client Acquisition & Revenue Growth

• Develop and execute strategies to generate qualified leads and acquire new clients.

• Build and manage the complete marketing funnel: Lead → Opportunity → Client → Revenue.

• Identify target markets, industries, companies, and customer segments.

• Develop inbound and outbound acquisition campaigns.

• Work closely with sales/business development to improve lead conversion.

• Identify and scale marketing channels that generate measurable revenue.

• Monitor customer acquisition cost, conversion, pipeline, and ROI.

3. NidusJob & NidusTime Growth

• Lead marketing and customer acquisition for NidusJob and NidusTime, the company’s immediate growth priorities.

• Develop strategies to acquire employers, businesses, job seekers, and paying customers.

• Build partnerships, referral programs, campaigns, and outreach initiatives.

• Increase product registrations, engagement, conversion, and revenue.

4. Marketing Strategy & Execution

• Develop monthly and quarterly marketing and growth plans.

• Oversee content, social media, digital advertising, SEO, email, outreach, events, partnerships, and other marketing activities.

• Test new campaigns and acquisition channels.

• Stop or improve activities that do not produce meaningful results.

• Ensure marketing efforts remain aligned with company revenue goals.

5. Performance & Reporting

• Establish and track measurable marketing KPIs.

• Provide weekly/monthly performance reports to management.

• Measure leads, client acquisition, conversion, revenue, CAC, campaign ROI, and pipeline growth.

• Identify problems quickly and implement corrective actions.

• Be personally accountable for achieving assigned goals and responsible for the overall performance of the marketing team.

Primary Goals

The Marketing Manager’s core goals are to:

1. Build and lead a high-performing marketing team.

2. Generate a consistent pipeline of qualified prospects.

3. Acquire new clients for NidusLab and its products.

4. Accelerate NidusJob and NidusTime growth.

5. Convert marketing activities into measurable revenue.

6. Build a repeatable and scalable client-acquisition system.

Success at NidusLab

Marketing Activities → Qualified Leads → Clients → Revenue → Sustainable Growth

The successful candidate will be measured primarily by results and business impact, not simply by the volume of marketing activities completed.

Qualifications

• Bachelor’s or master’s degree in marketing, Business Administration, or related field.

• 4+ years in B2B or SaaS marketing, with at least 2 years managing a team.

• Strong knowledge of AI, digital marketing, campaign automation, CRM tools, and analytics.

• Demonstrated success in lead generation, customer acquisition, partnership, and sales enablement.

• Excellent skills in strategic planning, storytelling, and cross-functional collaboration.

• Familiarity with government tender participation is a plus.

Key Competencies

• Strategic and analytical thinker with execution focus.

• Strong leadership and project management skills.

• Excellent communication and presentation abilities.

• Ability to work in a fast-paced startup environment.

• Passion for innovation, branding, and customer success.

What We Offer

• Competitive salary and performance-based incentives.

• Opportunity to shape the growth of a growing Tech brand.

• A dynamic and innovative work environment at NidusLab.

• Career growth opportunities in marketing leadership.

• Weekly holidays, performance bonuses, annual leave, sick leave, festival bonuses, and career development opportunities.

Performance incentives Promotions are earned. Every stage is performance-gated.