Senior Executive – Digital Marketing

Job Description

Title: Senior Executive – Digital Marketing

Company Name: Sahaj Mobile BD Ltd

Vacancy: 2

Age: 20 to 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Telecommunication, Advertising Agency, Direct Selling/Marketing Service Company, Mobile Accessories, Micro-Credit, Advertising Technology (AdTech) Startup, Mobile Industry, Land Management

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Science (BSc) in Computer Science & Engineering

• 1 to 3 years
• The applicants should have experience in the following business area(s): Telecommunication, Advertising Agency, Direct Selling/Marketing Service Company, Mobile Accessories, Micro-Credit, Advertising Technology (AdTech) Startup, Mobile Industry, Land Management

• Age 20 to 30 years

Sahaj Mobile is seeking a proactive, performance-driven Senior Executive – Digital Marketing to accelerate digital customer acquisition, online sales, and brand engagement. In this role, you will drive high-converting digital campaigns, oversee social media operations, and directly manage a Telesales Digital Marketing Coordinator to maximize lead conversion.

The ideal candidate possesses a strategic yet hands-on approach to digital sales, excellent cross-functional coordination skills, and a proven track record in fast-paced sectors like Fintech, E-commerce, or Consumer Electronics.

Key Responsibilities

• Campaign & Lead Management: Plan, execute, and optimize conversion-focused Meta (Facebook/Instagram) campaigns to meet monthly lead generation and online sales targets.

• Team Leadership: Supervise and guide the Telesales Digital Marketing Coordinator to ensure seamless lead handovers, rapid response times, and high conversion rates.

• Content & Creative Oversight: Design and produce engaging promotional assets using Canva, Adobe Illustrator, or similar tools to boost organic reach and brand visibility.

• Stakeholder Coordination: Sync with retail shops, field sales, and credit verification teams to align product pricing, stock availability, and EMI promotions.

• Performance Tracking: Monitor daily social media KPIs, customer engagement trends, and telesales performance; prepare actionable weekly/monthly reports for management.

• Market Intelligence: Analyze competitor movements and evolving digital consumer behavior in Bangladesh to iterate and improve campaign performance.

Required Knowledge & Experience

• Experience: 2–4 years of proven success in Digital Marketing, Social Media Management, or Performance Marketing.

• Industry Background: Prior experience in Fintech, Digital Lending, BNPL, E-commerce, or Smartphone/Consumer Electronics retail is highly preferred.

• Platform Expertise: Deep hands-on knowledge of Meta Business Suite, digital sales funnels, and lead nurturing.

• Design Skills: Practical experience creating marketing collateral via Canva or Adobe Creative Suite.

• Environment: Proven ability to thrive and maintain accuracy in a target-driven, fast-paced startup environment.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business Administration, or a relevant discipline. Professional digital marketing/graphic design certifications are a major plus.

• Communication: Bilingual fluency in Bangla and professional-level proficiency in English (written and verbal).

• Leadership & Execution: Strong ownership mindset with the ability to manage direct reports and cross-functional stakeholders effectively.

• Analytical Skills: Data-driven mindset with proficiency in MS Excel/Google Sheets to track ROI and campaign engagement metrics.

Preferred Industry Niches

• Fintech / Digital Nano-Credit / BNPL Platforms

• E-commerce & Smart Retail

• Telecom-Fintech Ventures