Senior Executive, Digital Marketing

Job Description

Title: Senior Executive, Digital Marketing

Company Name: AYAT Education Ltd.

Vacancy: --

Age: At least 27 years

Job Location: Dhaka

Salary: --

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Educational Technology (Edtech) Startup

• Bachelor of Business Administration (BBA)

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, Digital Media, or a related discipline.

• 2 to 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Educational Technology (Edtech) Startup

• Age At least 27 years

• Minimum 2-3 years of relevant full-time work experience in digital marketing, social media marketing, branding, or performance marketing.

• Experience in education, healthcare, skills development, social enterprise, NGO, or service sectors will be an advantage.

• Strong hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, SEO, email marketing, and social media management.

• Experience developing and managing integrated digital marketing campaigns that generate measurable business outcomes.

• Excellent copywriting, storytelling, and communication skills in both Bangla and English.

• Strong analytical mindset with the ability to interpret marketing data and optimize campaigns.

• Experience using Canva, Adobe Creative Suite, CapCut, or similar design and video editing tools is preferred.

• Knowledge of CRM systems and marketing automation platforms will be an added advantage.

About AYAT Education:

AYAT Education is a purpose-driven social enterprise committed to enhancing the quality of life through human capital development. We bridge education, healthcare, skills development, caregiving, and safe skilled migration to create dignified employment opportunities and improve lives. Our ventures include AYAT College of Nursing & Health Sciences (ACNHS), AYAT Care, AYAT Care Training Institute (ACTI), AYAT Skill Development Center (ASDC), AYAT Network, AYAT Career Development Center (AYAT CDC), and public health and policy research initiatives.

As we continue to grow, we are seeking a creative and performance-driven digital marketing professional to strengthen our digital presence, build our brand, and generate high-quality leads across our diverse ventures.

Position Overview:

AYAT Education is looking for an innovative and data-driven Senior Executive Digital Marketing to lead digital marketing initiatives that strengthen AYAT's brand, increase public awareness, and generate measurable business results.

Working closely with the Communications Manager, the successful candidate will be responsible for developing and executing integrated digital marketing campaigns that promote student admissions, caregiver recruitment and services, skilled migration programs, fundraising campaigns, and organizational branding. This role requires someone who can combine creativity with performance marketing, storytelling with analytics, and branding with lead generation.

Key Responsibilities:

• Digital Marketing Strategy & Campaign Management

• Develop and execute integrated digital marketing strategies aligned with organizational and business objectives.

• Plan, launch, and optimize paid campaigns across Meta, Google, LinkedIn, YouTube, TikTok, and other digital platforms.

• Design lead generation campaigns for admissions, caregiver recruitment, skilled migration, and AYAT Care services.

• Monitor campaign performance and continuously improve ROI, conversion rates, and customer acquisition.

• 2. Brand Development, Content, & Storytelling

• Strengthen the digital brand identity of AYAT Education and all its ventures.

• Develop compelling impact stories highlighting beneficiaries, students, caregivers, alumni, employers, and project achievements.

• Ensure consistent branding, messaging, and visual identity across all digital platforms.

• Promote AYAT's social impact, innovation, partnerships, and thought leadership through digital storytelling.

• Collaborate with the Communications Manager to develop and deliver high-quality digital content, including digital campaigns, promotional videos, impact stories, testimonials, brochures, email newsletters, blogs, case studies, digital advertisements, marketing presentations, and other communication materials.

• 3. Social Media Management

• Manage AYAT's presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.

• Develop and maintain monthly content calendars.

• Create engaging posts, reels, videos, infographics, and campaigns.

• Monitor audience engagement and manage online communities professionally.

• Track audience growth and engagement metrics to improve content performance.

• 4. Lead Generation & Performance Marketing

• Develop digital campaigns to generate qualified leads for:

• Nursing admissions

• Vocational training admissions

• Caregiver training admissions

• Home-based caregiver and nanny services

• Caregiver and nanny recruitment

• Skilled migration programs

• Corporate partnerships and employer engagement

• Monitor CPL, CTR, conversion rates, ROAS, and other digital marketing KPIs and recommend improvements.

• 5. Website, SEO, Digital Presence

• Coordinate website updates and landing page development.

• Improve SEO performance through keyword research and content optimization.

• Ensure all websites remain current, user-friendly, and conversion-focused.

• Work closely with developers to improve user experience and digital performance.

• 6. Analytics & Reporting

• Monitor campaign performance using Google Analytics, Meta Business Suite, Google Ads, and other analytics tools.

• Prepare weekly and monthly digital marketing dashboards.

• Analyze customer behavior and recommend improvements based on data.

• Track marketing KPIs and report performance against organizational targets.

• 7. Collaboration & Innovation

• Work closely with admissions, business development, AYAT Care, skilled migration, and project teams to

• align digital marketing activities with organizational priorities.

• Coordinate with external agencies, designers, photographers, videographers, and digital vendors when necessary.

• Stay updated on emerging digital marketing trends, Al tools, and best practices, and recommend innovative approaches to strengthen AYAT's digital presence.

• Opportunity to build one of Bangladesh's leading purpose-driven brands

• Work on impactful campaigns across education, healthcare, caregiving, workforce development, and skilled migration

• Competitive compensation and benefits package

• Medical insurance and life insurance

• Two festival bonuses and a performance-based yearly increment

• Six months of paid maternity leave and 15 days of paid paternity leave

• 17 days of paid annual leave, 10 days of paid casual leave, and 14 days of paid sick leave

• Work in a multicultural environment with diverse and talented people from Bangladesh and abroad