Digital Marketer

Job Description

Title: Digital Marketer

Company Name: WebZenova

Vacancy: 5

Age: 22 to 35 years

Job Location: Dhaka

Salary: Tk. 40000 - 60000 (Monthly)

Experience:

• 2 to 5 years

• Bachelor’s degree in Marketing, Business Administration, Communications, Computer Science, or a related field.

• 2 to 5 years

• Age 22 to 35 years

Experience:

• 2 to 5 years of hands-on experience in digital marketing.
• Candidates with relevant professional experience and a strong digital marketing portfolio are encouraged to apply.
• Experience managing digital marketing campaigns for local or international businesses is preferred.
• Experience with an IT company, digital marketing agency, e-commerce business, or service-based company will be an advantage.

Additional Requirements:

• Strong understanding of digital marketing strategies, social media marketing, content marketing, paid advertising, and lead generation.
• Practical knowledge of Facebook Ads Manager, Google Ads, Google Analytics/GA4, Google Search Console, and other digital marketing tools.
• Understanding of SEO and how SEO integrates with broader digital marketing campaigns.
• Ability to develop marketing strategies based on business objectives and target audiences.
• Strong analytical and data-driven decision-making skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Creative mindset with strong attention to detail.

Skills & Expertise

• Digital Marketing
• Social Media Marketing
• Facebook & Instagram Marketing
• Google Ads
• Paid Advertising
• Lead Generation
• Content Marketing
• SEO
• Google Analytics / GA4
• Google Search Console
• Social Media Management
• Campaign Management
• Audience Research
• Competitor Analysis
• Marketing Analytics
• Conversion Optimization
• Email Marketing
• Marketing Strategy

Other Relevant Skills:

• Meta Ads Manager
• Google Tag Manager
• Canva
• WordPress
• Copywriting
• Market Research
• Data Analysis
• Performance Marketing
• E-commerce Marketing
• International Digital Marketing
• Client Reporting

Responsibilities & Context

Job Context:

WebZenova is looking for a creative, analytical, and results-driven Digital Marketer to join our growing team. The selected candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to increase brand awareness, website traffic, leads, engagement, and business growth.

WebZenova is looking for a passionate and results-oriented Digital Marketer who can develop innovative marketing strategies, manage digital campaigns, generate quality leads, and contribute to the company's growth in both local and international markets.

The ideal candidate should have practical knowledge of multiple digital marketing channels and be capable of developing effective strategies for both local and international markets.

Job Location: 152/A/10- Green Road, Dhaka-1205

Job Responsibilities:

• Develop and execute comprehensive digital marketing strategies based on company and client objectives.
• Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
• Conduct audience research and identify relevant customer segments and market opportunities.
• Manage social media marketing activities and develop strategies to increase engagement and brand visibility.
• Coordinate with content writers, graphic designers, video editors, and SEO teams to produce effective marketing campaigns.
• Create and manage digital marketing campaigns for lead generation, website traffic, conversions, and brand awareness.
• Monitor campaign performance and optimize budgets, targeting, creatives, and strategies based on results.
• Analyze website traffic, campaign performance, conversion rates, engagement, and other important KPIs.
• Prepare regular digital marketing performance reports with actionable insights.
• Conduct competitor and market research to identify new marketing opportunities.
• Support content marketing, email marketing, social media, and SEO initiatives.
• Maintain and optimize company and client social media profiles.
• Stay updated with the latest digital marketing trends, advertising platform updates, tools, and best practices.
• Test new marketing strategies, creatives, audiences, and campaign approaches to improve performance.
• Work closely with the sales and business development teams to improve lead quality and conversion.