Senior Executive – CRM & Digital Sales

Job Description

Title: Senior Executive – CRM & Digital Sales

Company Name: Cowbell Kefir Limited

Vacancy: 2

Age: 22 to 32 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Livestock, Dairy

• Bachelor of Business Administration (BBA) in Business Administration
• Master of Business Administration (MBA) in Business Administration

• 3 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Livestock, Dairy

• Age 22 to 32 years

1. CRM & Customer Engagement

• Manage CRM platforms (e.g., Klaviyo, HubSpot, Zoho, or in-house tools) to track customer journeys and segment audiences.

• Develop and execute automated campaigns (email, SMS, WhatsApp) for customer retention and reactivation.

• Monitor customer data and behavior to design personalized offers and loyalty programs.

• Analyze customer funnel performance (awareness → engagement → purchase → repeat).

2. Social Media Sales Management

• Drive direct sales through Facebook, Instagram, and TikTok Shops.

• Collaborate with creative and content teams to design sales-driven campaigns.

• Plan, execute, and monitor paid ad campaigns to increase reach, engagement, and conversion.

• Track campaign performance (CTR, CPC, CPM, ROAS) and optimize for better results.

3. Marketplace Sales & Optimization

• Manage product listings, content, pricing, and promotions on e-commerce marketplaces (Daraz, Pickaboo, Chaldal, etc.).

• Coordinate with marketplace category managers for campaign participation and visibility.

• Optimize product titles, descriptions, and keywords to improve search rankings and conversion.

• Monitor marketplace analytics—traffic, conversion, and order fulfillment rates.

4. Media Planning, Buying & Performance

• Develop monthly and quarterly digital media plans aligned with sales targets.

• Plan and manage paid media budgets across platforms (Meta Ads, Google Ads, YouTube, TikTok, etc.).

• Continuously optimize ad performance using data-driven decisions (CTR, CPA, CTC, Conversion Rate).

• Collaborate with agencies or internal media teams to ensure campaign effectiveness.

5. SEO & Conversion Optimization

• Conduct keyword research and on-page/off-page SEO for both brand website and marketplace listings.

• Track organic traffic growth, domain ranking, and conversion funnel metrics.

• Implement CRO (Conversion Rate Optimization) strategies—landing page improvement, A/B testing, and user journey analysis.

6. Reporting & Analytics

• Generate weekly/monthly performance reports on CRM engagement, media spend, and sales conversion.

• Track key KPIs such as customer acquisition cost (CAC), retention rate, and repeat purchase ratio.

• Present insights and actionable recommendations to management.

• Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2