Sales Representative (SR) – General Trade (GT)

Job Description

Title: Sales Representative (SR) – General Trade (GT)

Company Name: Cowbell Kefir Limited

Vacancy: 4

Age: 23 to 32 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Dairy

• Bachelor of Commerce (BCom)
• Bachelor of Business Studies (BBS)
• Bachelor of Business Administration (BBA)

• 2 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Food (Packaged)/Beverage, Dairy

• Age 23 to 32 years
• Only Male

1. Market Expansion & Dealer Sourcing

·         Identify potential new dealers/distributors for dairy product distribution.

·         Negotiate trade terms and ensure onboarding of new dealers as per company policy.

·         Evaluate dealer performance (sales, coverage, delivery capacity, and credit handling).

·         Maintain proper documentation and coordinate with Accounts/Commercial teams for dealer setup.

2. Sales & Distribution

·         Achieve monthly primary and secondary sales targets through effective dealer and retail management.

·         Ensure product availability and freshness across GT channels.

·         Plan route visits and ensure daily coverage of assigned markets and outlets.

·         Monitor stock levels at dealer points to ensure zero stock-out situations.

3. Market Execution & Visibility

·         Ensure all SKUs are properly displayed in stores and cold-chain standards are maintained (for chilled dairy).

·         Execute trade promotions, POSM placement, and merchandising as per guidelines.

·         Collect market feedback on pricing, competitor activity, and customer trends.

4. Relationship & Collection Management

·         Build and maintain strong relationships with retailers, wholesalers, and dealers.

·         Ensure timely collection of payments from dealers/retailers as per company credit policy.

·         Resolve trade issues and ensure dealer satisfaction for long-term partnerships.

5. Reporting & Coordination

·         Maintain daily visit reports, order details, and competitor information.

·         Submit dealer performance and territory sales reports to the Area Manager.

·         Coordinate closely with logistics and marketing teams for smooth market operation.

• T/A,Mobile bill,Tour allowance,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2