Title: Assistant Manager – Sales (GT)
Company Name: Cowbell Kefir Limited
Vacancy: --
Age: 28 to 38 years
Job Location: Dhaka
Salary: Negotiable
Experience:
1. Sales & Distribution Management
Achieve monthly and annual sales targets for dairy categories (milk, cheese, butter, yogurt, etc.).
Develop and execute area-wise sales plans and route-to-market strategies.
Ensure proper coverage, visibility, and availability across retail and wholesale channels.
Monitor and analyze primary & secondary sales data to track performance and growth.
Identify and appoint new distributors/dealers where needed.
2. Dealer & Retail Network Management
Create , Build and maintain strong relationships with dealers, distributors, and key retailers.
Monitor distributor ROI, stock levels, order frequency, and collection efficiency.
Resolve trade conflicts, pricing discrepancies, and product complaints promptly.
Conduct periodic business reviews with dealers to align growth targets.
3. Trade Marketing & Promotion
Plan and execute trade promotions, retailer schemes, and visibility programs.
Coordinate with the marketing team for point-of-sale materials (POSM), branding, and activation.
Measure promotion effectiveness and ensure on-ground implementation within budget.
Track competition activity and share trade insights for corrective action.
4. Market Intelligence & Reporting
Monitor competitor pricing, launches, and promotional activities.
Collect trade feedback and market insights for category and brand strategy input.
Submit timely sales reports, forecasts, and performance reviews.
Maintain customer and outlet databases (GT channel).
5. Team Management & Development
Lead and guide Territory Officers/Sales Representatives to ensure sales discipline and performance.
Conduct on-job training and joint market visits to improve team capability.
Support HR and Sales Head in performance evaluation and recruitment.